Responsibilities

• Portfolio Marketing Strategy
• Develop and own marketing plans for Academy, International and AI portfolios
• Ensure plans support First Intuition’s commercial targets and learner growth objectives
• Align marketing activity with Group strategy and Investment Board priorities
• Translate product roadmaps into go-to-market plans and campaign calendars
• Product Marketing
• Partner with Product owners to develop compelling positioning and messaging for new products
• Create product launch plans and go-to-market strategies
• Develop sales enablement materials, collateral and product content
• Gather market feedback and competitive intelligence to inform product development
• Support pricing and packaging decisions with market insight
• Campaign Delivery & Performance
• Plan, design and implement multi-channel campaign execution across digital, email, events and partnerships
• Track performance and optimise activity based on insight and data
• Manage campaign budgets and resources effectively
• Deliver campaigns to agreed timelines and quality standards
• Report on campaign ROI and learner acquisition metrics
• Stakeholder & Cross-Functional Collaboration
• Partner with Academy leadership, International teams and Product owners to understand priorities
• Work closely with the wider marketing team to ensure portfolio needs are met
• Collaborate to ensure resources are optimised across competing priorities
• Build strong working relationships with key stakeholders across the business
• Present marketing plans and performance against KPIs to senior stakeholders
• Regional Marketing Alignment
• Collaborate with regional marketing managers to ensure national and local activity is integrated and consistent
• Support regional centres with campaign assets, messaging and execution
• Ensure brand consistency across all regional marketing activity
• Market Insight & Proposition Support
• Use insight to shape messaging, positioning and proposition refinement
• Monitor competitive landscape and emerging trends in professional skills and accountancy training
• Identify opportunities for new marketing approaches and channels
• Contribute to proposition development for Academy, International and AI offerings
• Governance & Reporting
• Provide clear reporting on campaign KPI performance, ROI and learner outcomes
• Ensure activity adheres to brand, data and compliance standards
• Maintain accurate campaign documentation and performance records

Requirements

• Strong experience in campaign management, product marketing or portfolio marketing
• Demonstrable track record of delivering multi-channel marketing campaigns
• Experience developing product positioning, messaging and go-to-market strategies
• Experience working with multiple stakeholders across business functions
• Experience with working across multiple brands/sub brands
• Experience planning and executing B2B and/or B2C marketing activity
• Proven ability to analyse campaign performance and optimise based on data
• Proficiency with marketing automation, CRM and analytics tools

Preferred

• Exposure to education, training, or professional services marketing
• Experience with international marketing or market expansion

Benefits

• 30 days’ annual leave plus bank holidays
• 3 FI Days per year
• Flexible-working positive employer with a range of family-friendly policies
• Employee Assistance Programme: 24-hour confidential access to counselling and support services
• Competitive Pension
• Private Medical Insurance
• Training and development opportunities
• Long term career prospects in a growing company
• Employee perks including a range of discounts to suit your lifestyle