Responsibilities

• Own the marketing calendar: every event, every campaign, every launch date, working backwards from the date to the deadlines
• Brief and chase the specialists: ads, copy, design, video, landing pages, email, CRM, social and hold them to agreed dates
• Make sure every campaign has all its parts ready before it goes live: registration page, tracking, ad creative, ad copy, email sequences, WhatsApp and SMS reminders, confirmation journeys
• Check the detail before anything goes out. Wrong date on a landing page, broken link, untracked page, missing UTM - these are the errors that cost real money here and catching them is the job
• Run daily and weekly marketing reports: spend, cost per registration, registrations, show-up rate, campaign status, what is late and why
• Present those reports to the Managing Director and be able to explain the numbers, not just repeat them
• Manage the social media output across all platforms and make sure it is joined up with what the paid campaigns are doing
• Keep every marketing asset, login and process documented so nothing sits in one person's head

Requirements

• Someone who has coordinated multiple freelancers or agencies to a deadline and enjoys it. You are comfortable telling a supplier their work is late
• Ferocious attention to detail. If typos and broken links do not bother you, this will not work
• Genuinely current on social media, not what used to work. You should be able to tell us what changed on the main platforms in the last six months
• Technologically confident. You will be in a CRM daily, checking tracking, reading dashboards, building simple automations, testing funnels end to end. You do not need to be a developer, but you must not be afraid of software
• Direct response instincts. We care about registrations and cost per sale, not impressions and engagement
• You will have AI tools available and we expect you to use them. What we do not want is someone who has AI do their thinking for them. If you cannot look at a set of numbers and form your own view, or write a clear brief in your own words, this is not the role for you.