Responsibilities

• Brand Building · UK & Germany Lead the planning and execution of brand-building initiatives that create real awareness and advocacy from PR and media partnerships to key opinion leaders, new parent communities, consumer shows and brand collaborations. You\'ll work hand-in-hand with the global Head of Brand & Communications to shape an execution plan that reflects both global ambitions and local market realities.
• France Market Entry This is one of the most exciting parts of the role. You\'ll be the pioneer who plants Love to Dream™'s flag in France, building brand awareness through a digital-first strategy, forging the right retail and brand partnerships, and setting the foundation for what could become one of our most important markets.
• Retail & Partner Relationships Own the marketing relationships that drive results, leading quarterly brand updates and co-marketing planning with major retail and distributor partners, sourcing and developing local agency relationships, and ensuring Love to Dream™'s standards are upheld across every customer touchpoint.
• Trade Marketing Develop trade marketing materials that make our retail partners proud to stock us, POS, trade publications, and a strong presence at key industry events including Kind + Jugend. You'll be the face of Love to Dream™ in the EMEA trade landscape.
• Marketing Calendar & Campaign Planning Own the EMEA marketing calendar end-to-end, from always-on BAU activity to NPD launches, seasonal campaigns and promotional moments across Online, Amazon and Wholesale channels in both the UK and Germany. You'll be the orchestrator who keeps every moving part in sync.
• Budget Ownership Hold full ownership of trade marketing budget and spend across the region, working in close partnership with the Head of Brand on brand building investment, delivering maximum impact against every dollar spent.
• Consumer & Competitive Intelligence Be the region's eyes and ears. Continuously gathering insights on consumer preferences and competitor activity across key channels, and feeding those learnings back into strategy.

Requirements

• Proven consumer goods marketing experience, with a track record of building brand awareness and advocacy across omnichannel businesses, preferably with baby & toddler category knowledge. You\'ve executed across media partnerships, PR, brand collaborations, digital and content — and you know how to make budgets work hard.
• EMEA trade marketing chops, ideally with experience managing trade plans in the UK and/or Europe.
• Hands-on creative skills, comfortable with Canva, AI creative tools, and basic copy adaptation. You don\'t need to be a designer; you just need to be resourceful.
• Sharp communication and influencing skills, with the ability to translate data and consumer insights into compelling narratives that move stakeholders to action.
• Commercial clarity - you break big goals into actionable plans, manage interdependencies, and stay accountable to the numbers.
• Genuine customer obsession, we are serving parents from all backgrounds and cultures and we want to build a relationship with every single one. This should excite you.
• Your working style: Action-oriented and solutions-focused - you move fast, make decisions with imperfect information, and own the outcomes.
• Entrepreneurial and adaptable - you think creatively to reach consumers, and you welcome change as opportunity.
• Detail-obsessed without losing sight of the big picture - happy to get your hands dirty and determined to find the best path forward.
• A brilliant collaborator across timezones and disciplines - you know how to build trust quickly and maintain it.
• Proactive and transparent communicator - people always know where things stand with you.