Responsibilities

• Help shape and deliver our EMEA client and partner lifecycle marketing strategy, developing programmes that strengthen relationships, increase engagement, drive advocacy and support retention and growth.
• Lead an integrated Account-Based Marketing (ABM) programme, working with Commercial teams to deliver targeted content, communications, events and executive engagement across priority accounts.
• Develop segmentation, targeting and positioning strategies for key audiences, using customer insights and commercial priorities to create more relevant and effective engagement.
• Create compelling client-focused content and communications, including customer stories, newsletters, sales enablement materials and value-led insights.
• Bring global marketing campaigns, strategic propositions and product launches to life across EMEA, adapting activity to regional audiences and commercial priorities.
• Act as a strategic marketing partner to Account Management, Partnerships and Sales, ensuring marketing activity is aligned to account priorities, growth opportunities and business objectives.
• Support the planning and delivery of client and partner engagement programmes, including co-marketing initiatives, industry events and corporate hospitality.
• Use data, customer insights and marketing analytics to measure performance, optimise activity and identify opportunities to improve retention and account growth.
• Manage, coach and develop the Senior Marketing Executive, while championing brand excellence and ensuring every client-facing touchpoint delivers a high-quality experience.

Requirements

• 6–8 years’ B2B marketing experience, with a strong background in client, lifecycle, account-based, customer engagement or retention marketing.
• Proven experience developing and delivering integrated, multi-channel marketing programmes across content, email, digital, social, webinars, events and client engagement.
• Excellent communication and content skills, with the ability to create compelling materials for different audiences and stages of the customer lifecycle.
• The ability to turn complex ideas into clear, engaging and commercially relevant communications.
• Strong stakeholder management and influencing skills, with experience working with Account Management, Sales, Partnerships, Product Marketing and senior stakeholders.
• Excellent project management skills and the ability to manage multiple priorities, stakeholders and deadlines without compromising quality.
• A commercial and customer-focused mindset, with the confidence to think strategically, challenge constructively and connect marketing activity to business outcomes.
• Experience using customer insights, CRM and marketing automation platforms such as Salesforce, Pardot, Marketing Cloud or similar.
• Experience managing or mentoring people, with a collaborative leadership style and a genuine commitment to developing others.
• A proactive, positive and collaborative approach, with the confidence to build relationships and influence at all levels.