Responsibilities

• Deliver world-class, brand enhancing, marketing communication campaigns that increase our event delegate numbers and revenue and enrich and develop client relationships.
• To plan and implement effective, targeted multi-media campaigns to generate awareness, interest, desire and action to the events in the portfolio.
• To ensure all marketing activity and results are tracked and measured to allow dynamic investment based on analysis of current and past performance.
• To manage and grow the database of contacts to support long-term audience engagement.
• Create compelling, needs-based campaigns that articulate the value of our brands and the brand propositions at all times working within brand guidelines and with all key stakeholders.
• Work within agreed customer metrics and KPI’s (opens, clicks, CPR, CPA etc.)
• Co-ordinate activity across multiple channels including email, web, print, events and social media to ensure consistency of message.
• Develop customer data builds, usage and analytics to increase effective targeting, response/ conversion rates.
• To measure and review performance within key ROI and KPI criteria to increase lead generation, conversion and retention rates.

Requirements

• Proven track record in events marketing, campaign management and digital marketing
• Hold a degree or equivalent marketing diploma
• Good understanding of online audiences’ behaviour, needs and changing trends
• Able to work to challenging targets within tight timeframes, prioritising and setting clear measurable and achievable goals
• Proven experience of developing and managing strategic plans and budgets
• Ability to spot opportunities and transform ideas into practical reality and review existing challenges and generate fresh solutions
• Entrepreneurial spirit - Ready to work as part of the team and test and innovate to drive results
• Experience using ESPs and CRMs required
• Experience using Adobe Analytics and social media channels for advertising
• Experience updating websites and of SEO
• Experience using Adwords desirable

Preferred

• Experience using Adwords desirable

Benefits

• 25 days of annual leave, with the option to buy or sell additional days. Pro-rata for part-time employees.
• One additional day of leave per year- Celebration Day
• Health plan
• Life assurance
• Private virtual GP access
• Seasonal flu jabs available at the office
• Continuous learning & development opportunities
• In-house Excellence Awards and other innovation projects
• Cycle-to-work scheme
• Discounted gym memberships
• Retail discount vouchers
• Rail season ticket loans
• Pension scheme
• One paid volunteer day per year
• Annual Summer & Winter Celebrations
• Work from home during August
• Income protection and more