Responsibilities

• Develop and deliver multi-channel marketing campaigns to increase awareness, engagement and participation in The Big Lunch, The Big Help Out and Nature Connections programmes. This includes creating briefs, producing campaign materials, managing delivery timelines and ensuring brand consistency and alignment as part of the wider Eden Project brand.
• Liaise with internal teams to understand objectives, audience insights and segmentation data to inform messaging and develop strong creative campaigns.
• Work with content and digital colleagues to deliver high-quality materials across print, digital and social platforms.
• Track campaign performance, evaluate effectiveness against KPIs, and demonstrate ROI.
• Support the development and delivery of e-newsletters and digital communications to engage audiences with Eden’s community campaigns, including content planning and copywriting, testing, and performance tracking to inform future strategy.
• Collaborate with the Partnerships team to design and deliver joint marketing campaigns and provide marketing assets to support partner activity, sponsorship activations and events.
• Support fulfilment processes for key campaign materials such as The Big Lunch and The Big Help Out pack and Nature Connections resources, working with colleagues to ensure smooth delivery and accurate data handling in line with GDPR.
• Identify and coordinate promotional opportunities including community events, exhibitions, conferences and campaigns, ensuring Eden’s messaging is visible and impactful across channels.
• Support content creation and storytelling by working with the PR and content teams to source case studies, photography, and video content that bring community and nature stories to life across Eden’s marketing channels.
• Maintain campaign records and reporting, ensuring consistent data management, evaluation, and sharing of learnings across teams to inform future campaigns.

Requirements

• Educated to degree level, ideally within a relevant discipline such as Marketing or Communications.
• Minimum of five years’ experience in marketing, ideally within a charity, not-for-profit or community campaign setting.
• Proven ability to develop and deliver creative, audience-led marketing campaigns that drive engagement, participation and behavioural change.
• Strong understanding of current marketing trends and best practices, including digital, print and partnership marketing and working with multiple stakeholders across the programme delivery.
• Excellent copywriting, editing and proofing skills with the ability to write for diverse audiences and channels.
• Competence in using audience data and analytics to shape and evaluate campaigns.
• Highly organised, proactive and adaptable, with the ability to manage multiple projects to tight deadlines.
• A collaborative team player with excellent communication and interpersonal skills.
• Strong design sensibility and an eye for impactful visual storytelling.

Preferred

• Driving licence is desirable.

Benefits

• Free entry to Eden and Heligan for family and friends
• 30 days holiday plus an extra day for your birthday (up to 35 days after 5 years’ service)
• Access to UNUM for wellbeing support
• Financial wellbeing support – access to 121 sessions with an independent financial advisor
• Cycle to work scheme
• Training and development
• Option to ‘purchase leave’, up to an extra 2 weeks a year
• Enhanced pension scheme (above auto-enrolment rates)
• Death in service policy (4 x annual salary)