Responsibilities

• Execute DOCOsoft’s marketing strategy and plans: Ensure all activity is delivered effectively, on time, and aligned to commercial objectives
• Event management: Support the execution of industry marketing initiatives including customer events, trade shows, and conferences, ensuring high-quality delivery and strong stakeholder engagement
• Market liaison: Work closely with the market to understand industry trends and competitive offerings and use insights to inform marketing decisions.
• Lead and manage marketing team: Oversee and manage a team of marketing professionals, providing guidance, support, and development opportunities
• Lead generation: Drive the delivery of lead generation programmes across multiple channels, including events, digital campaigns, webinars, content, and online activity to generate measurable pipeline impact and brand engagement with key buyers
• Brand and reputation management: Manage and maintain brand consistency across all marketing materials, campaigns, and communications in line with established brand guidelines
• Digital marketing: Oversee integrated digital marketing campaigns across email, social media, SEO, and paid channels, ensuring alignment to campaign objectives and target audiences
• Marketing performance and reporting: Monitor, analyse, and report on marketing performance, including campaign effectiveness, lead generation, and ROI, providing insights and recommendations to optimise future activity
• CRM management: Oversee the management and optimisation of CRM and marketing automation systems, ensuring effective lead tracking, segmentation, and reporting
• Sales enablement materials: Support the development and execution of sales enablement materials, including presentations, case studies, and product collateral to enable commercial teams