Responsibilities

• Own digital marketing across the group, with primary focus on the Dental Excellence brand and involvement in Avant Garde and Same Day Smile
• Lead and develop your team, including a Marketing & Social Media Assistant, Content Creators and champion our in-house creatives to produce premium content
• Manage content calendars and the approvals process across brands and channels
• Plan and deliver email marketing campaigns, using our CRM to nurture enquiries and drive bookings
• Grow our organic social followings, particularly on Instagram and TikTok, using data and insight to build brand awareness and patient acquisition
• Manage our external agency relationship covering Google Ads, SEO and Meta ads, holding them to account on performance while you own organic channels
• Build and manage collaborations and influencer partnerships and measuring the impact on awareness and bookings
• Support new clinic launches nationwide with marketing strategy, and
• G et involved in offline marketing print, physical, PR and events

Requirements

• Proven experience in a marketing management role with responsibility for digital channels
• A track record of creating or directing premium content - you know what great looks like and how to get a team there
• Experience managing organic social media growth, ideally including Instagram and TikTok
• Hands-on experience with email marketing and CRM systems
• Experience managing people, external partners or agencies

Preferred

• Experience in dental, healthcare, aesthetics or another regulated, premium consumer sector
• Multi-brand or multi-site marketing experience, or involvement in new location launches
• Familiarity with how paid channels (Google Ads, SEO, Meta) fit alongside organic strategy
• Experience running influencer or creator collaborations, from outreach through to content delivery

Benefits

• £40,000–£60,000 per year, dependent on experience
• Full time role based at our Liverpool office
• A growing group with genuine scope to shape the marketing function as we launch clinics nationwide