
Digital PR Manager
Digitaloft
Kendal, Cumbria, UK (Remote)
Wolverhampton, UK (On-site)
Posted 3 months ago
Build and coordinate multi-channel marketing programs across PR, campaigns, events, and brand storytelling, aligning with business goals while leading a small marketing team through execution, measurement, and external partnerships.
Since its establishment in 1983 in Dubai, UAE, Western International Group (WIG) has evolved into a thriving multinational conglomerate. With a diverse portfolio spanning various industries, WIG's products reach over 90 countries, boasting an annual turnover exceeding $2.5 billion and employing 35,000 individuals worldwide.Among its standout brands are Geepas(Electronics Products), NESTO (120+ Hypermarkets and Department stores), Royalford(Household Products), Younglife(Garments & Innerwear), Babyplus(Baby Products), Para john (Luggage and Travel Accessories) to name a few. In 2018, Western International Group (WIG UK) expanded its operations to the UK, establishing Birmingham as its operational hub and utilizing diverse sales channels. Despite encountering recent challenges, the group has exhibited resilience, selling over 2 million units of Geepas and Royalford products within a span of 5 years. With a robust online presence and widespread availability in numerous independent stores across the UK, WIG has solidified its market position. The company's mission remains centered around providing customers with the best deals for their everyday needs.

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