Responsibilities

• Oversee campaigns working with our outsourced suppliers. Selecting creative routes and influencing final selection by respective Head of Marketing for major briefs.
• Review all media plans working with our outsourced Media planning and buying agency.
• Ensure best overall ROI for your campaigns, based on campaign analysis.
• Employ Enterprise working within the LFU and across BBC divisions and our suppliers. Ensuring all activity is supportable operationally, legally and meets policy expectations, including BBC Editorial Guidelines.
• Contribute to the Strategic Planning process by understanding business priorities. Using appropriate campaign insight, post campaign analytics and data analysis.

Requirements

• Experience at a senior level developing new and effective marketing strategies – likely to have been gained in a large organisation with regulatory oversight.
• Experience delivering complex marketing campaigns across multiple channels;including direct, digital, social and influencer media output.
• Experience working with outsourced teams and Enterprise working within an organisation. Able to work as part of a team with good interpersonal skills, embrace change and manage critical stakeholder relationships.
• Self-reliant, resilient and proactive. Able to manage a complex matrix environment with shared responsibilities across the BBC. Able to present to Senior stakeholders to achieve buy-in.
• Proven significant budgetary responsibility in a large-scale marketing organisation.

Preferred

• Experience translating audience insights and analytics into a marketing plan, and effective campaign briefs.
• Evidence of direct marketing experience including - Direct Mail, Email and SMS.
• Evidence of digital marketing experience including - Paid and Owned media across Display, Search, Social, ECRM, and Influencer. Including but not limited to TV, Radio, Digital and Podcasts.
• Good negotiation, influencing and presentation skills.