Responsibilities

• Develop and deliver compelling B2B content, including blogs, whitepapers, eBooks, case studies, and sales collateral that align with the company's strategic objectives.
• Execute organic LinkedIn campaigns, thought leadership initiatives, and employee advocacy programs to enhance brand visibility and engagement.
• Build and manage targeted email campaigns and nurture programs using marketing automation tools to support lead generation and client retention efforts.
• Create and format marketing assets utilizing Canva or Adobe Creative Cloud templates, ensuring visual consistency and brand integrity.
• Support the planning and execution of webinars, industry events, and partner marketing activities to expand reach and foster strategic alliances.
• Leverage AI tools to accelerate content development, optimize workflows, and maintain high standards of quality and brand messaging.
• Collaborate closely with sales and leadership teams to ensure marketing initiatives are aligned with pipeline and revenue goals.
• Coordinate with external SEO/PPC agencies to enhance campaign effectiveness and achieve broader digital marketing objectives.
• Monitor and analyze campaign performance, engagement metrics, and lead generation data to inform continuous improvement strategies.
• Manage the content calendar and oversee the end-to-end delivery of marketing campaigns, ensuring deadlines and quality standards are met.

Requirements

• The ideal candidate will have 2 to 4 years of B2B marketing experience, preferably within SaaS, technology, or professional services sectors. A strong command of content creation across various formats, including blogs, whitepapers, eBooks, social media, and email, is essential. Experience with Pardot or similar marketing automation platforms is required, along with proficiency in Canva and Adobe Creative Cloud for designing marketing assets. The candidate should be comfortable using AI tools to enhance content productivity while maintaining quality and brand consistency. Additionally, a good understanding of the B2B buying journey, lead generation, and sales enablement strategies is crucial. Strong stakeholder management skills, coupled with the ability to work independently and manage end-to-end campaign processes, are highly valued. Bonus qualifications include experience with Microsoft 365, SharePoint, information governance, or familiarity with enterprise IT audiences.

Preferred

• Bonus qualifications include experience with Microsoft 365, SharePoint, information governance, or familiarity with enterprise IT audiences.

Benefits

• Competitive salary range of 40,000 to 50,000, commensurate with experience.
• Flexible hybrid working model supporting work-life balance and remote collaboration.
• 25 days of annual leave plus bank holidays to promote personal well-being and time off.
• Private health insurance coverage for comprehensive medical support.
• Life assurance cover to provide financial security for employees’ families.
• Permanent employment offering long-term stability, career growth, and development opportunities.
• Opportunity to be part of a dynamic, international technology company with a culture that values innovation, collaboration, and diversity.