Responsibilities

• Digital Marketing
• Lead Aeros’ digital marketing activity across paid and organic channels.
• Manage and optimise PPC campaigns, working with our digital agency where appropriate.
• Take ownership of Meta advertising, including campaign set-up, targeting, creative testing, optimisation and reporting.
• Work with the agency on SEO strategy and ensure recommendations are implemented effectively.
• Monitor website traffic, conversions, campaign performance and cost of acquisition.
• Use Google Analytics and other reporting tools to turn marketing data into clear actions.
• Continually improve the journey from marketing activity through to lead generation and enrolment.
• Identify opportunities to improve digital performance across our different training products and audiences.
• Website & SEO

Requirements

• Essential Skills & Experience
• - Proven experience in a Marketing Manager or similar senior marketing role, with strong hands-on digital marketing experience, including Meta campaigns.
• - Experience managing and optimising paid digital activity, with an understanding of PPC, campaign performance and lead generation.
• - Experience using CMS, CRM and reporting tools, with the ability to interpret marketing data and turn insight into clear actions.
• - Experience managing agencies and external suppliers against agreed objectives, budgets and KPIs.
• - Experience managing, supporting or developing others within a marketing team.
• - Excellent communication skills - written, spoken and interpersonal.
• - Strong organisational skills and attention to detail, with the ability to manage competing priorities and deadlines.
• - A self-starter with a growth mindset who takes initiative, follows through and remains comfortable with hands-on delivery.
• - Confidence working with stakeholders at different levels across the business and translating commercial priorities into marketing activity.

Preferred

• Desirable Skills & Experience
• - A genuine interest in aviation and people, with enthusiasm for developing knowledge of the flight training sector.
• - Previous experience within aviation, flight training, education, training or another lead-generation focused sector would be advantageous, but is not essential.
• - Experience in customer-facing roles or working closely with sales/customer service teams.
• - Familiarity with Microsoft Office and SharePoint, with a willingness to develop these skills further.

Benefits

• Salary: £40,000-45,000 plus pension contributions, company bonus
• Why Join Us?
• Be part of a highly-respected and fast-growing flight training organisation
• Play a key role in helping future pilots take off in their careers
• Friendly, passionate team environment
• Opportunities for progression and professional development
• Be part of the future of Aeros!