Marketing Manager

City of Edinburgh, Edinburgh, UK (On-site)

£42K/yr – £50K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Own multi-region marketing operations with hands-on paid media, a centralized automation platform, and international site localization to drive international growth.

  • Growth & Channel Ownership: Lead paid media across Google, Meta, and LinkedIn and oversee email, social, SEO, and web content for three regions.
  • Platform & Localization: Manage HubSpot for automation, lead nurturing, and analytics, and coordinate WordPress localisation for international markets.
  • Team Leadership & Reporting: Line-manage Content Executive and Design Apprentice; report marketing performance and MQLs to senior leadership.

Job Description

Lead marketing strategy and delivery across SE Asia, LATAM, and East Africa Own global paid advertising across Google, Meta, and LinkedIn Manage HubSpot as our central marketing platform, automation, lead nurturing, and analytics Lead the internationalisation and localisation of our WordPress website Oversee all digital channels; email, social, AEO/SEO, and web content Line manage and develop the Content Executive and Design Apprentice Report on marketing performance and MQLs to senior leadership
Academic Families logo

Academic Families

Academic Families is a leading UK based education agency supporting international parents find the best UK boarding school for their child and then supporting them in the UK throughout their child's education. Our extensive knowledge and experience of UK education and our premium service are recognised and accredited by the industry leaders - our agents are British Council Distinction Certificate holders, our guardianship is AEGIS and BSA accredited and our team are Youth Mental Health 1st Aiders. We work very hard to ensure we are knowledgeable and supportive in all situations an international student might find themselves in. Additional to our professional expertise, our team has personal experience living and working abroad, thriving in new cultures and UK boarding school education - so we know first hand what our clients need and want. Safety, happiness and success are our motivators and a service good enough for our own children is our starting point.We place students in UK boarding schools, English language and other short courses.We support our families from their initial interest in UK education until their child's last day.

Founded in 2012
Edinburgh, Scotland, GBR
19 employees (2 in marketing)

Traffic Signals

Monthly Visitors
8.2K
Traffic Source Mix
Search
49.7%
Direct
34.7%
Referral
6.6%
Social
6.8%
Paid
1%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
1 (5% of company)
Marketing Roles Posted (Last 30 Days)
1