Marketing Lead

Ellesmere Port, Wirral, UK (Hybrid)

£33K/yr – £36K/yrMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own end-to-end travel marketing with campaign creation, content production, and brand storytelling while driving ROI and stakeholder alignment.

  • Campaign Execution: Own end-to-end campaigns from brief to post-analysis and apply learnings for growth.
  • Content & Creative Direction: Produce authentic copy across channels and oversee image/video production while upholding brand tone.
  • Partnerships & Events: Coordinate events, sponsorships, supplier relationships, and trade press with budget and ROI focus.

Job Description

Responsibilities

  • Create and execute stand out campaigns for optimal results, taking ownership from start to finish.
  • Take and/or write creative briefs for various campaigns/projects.
  • Create content – including authentic copywriting for various channels and some image/video production.
  • Meticulously proofread content to ensure everything produced is of a high standard.
  • Write and deliver end-of-campaign reports including full analysis of any successes/failures.
  • Apply learnings from campaign reports to future campaigns to ensure we are always growing, evolving, and improving.
  • Coordinate events and sponsorships such as showcase days, trade shows and Fam Trips.
  • Manage the day-to-day relationships with our travel suppliers and tourist boards.
  • Manage relationships with trade press outlets and creative/digital agencies.
  • Keep accurate records to enable us to track profit and loss, expenditure against budget etc.

Requirements

  • A minimum of two years in a senior marketing role
  • A full-mix marketing skill set including experience in campaign management
  • A good understanding of what it means to be market-oriented and how this translates into marketing and communications.
  • Solid understanding of marketing principles.
  • Competent in giving creative direction across all aspects of content including copywriting and design.
  • An excellent and persuasive communicator, confident in pitching to stakeholders at all levels
  • Be a diplomatic communicator with great soft skills
  • Be a team player

Benefits

  • Annual company bonus in addition to your salary.
  • 33 days annual leave, including bank holidays.
  • Hybrid working options (minimum three days in the office).
  • 5% matched company pension contribution.
  • Modern office with on-site gym and bar so you can enjoy a free drink on a Friday!
  • Internal training academy to support your learning and personal development.
  • Additional company benefits to support your wellbeing and happiness!
Travel Innovation Group logo

Travel Innovation Group

4.5 Glassdoor

Across our three companies, Lime, Calrom and Aviate, we create innovative tech, services and products for the travel industry.By working hand in hand with airlines, cruise lines and hotels to deliver the best booking services to the trade, we’ve gained a thorough understanding of the industry’s challenges and more importantly, how to solve them.To learn about us and the brands we mange – there are many! – please check out our website.We’re a global business with over 500 staff across our offices in the Cheshire & Manchester, UK, Lahore, Pakistan, Cape Town, South Africa and St Michael, Barbados. While we’re growing fast, our Customs remain our guiding principles and company ethos – you can read more about these on our website too.If you’re interested in joining our growing, diverse and vibrant teams, check out tig-careers.com.

Ellesmere Port, England, GBR
158 employees (5 in marketing)
91% recommend to a friend

Traffic Signals

Monthly Visitors
10.1K
Traffic Source Mix
Search
27.9%
Direct
58.9%
Referral
8.5%
Social
3.2%
Paid
1.4%

Headcount Trend

Current headcount: ~157

Marketing Team

Marketing Team Size
5 (3% of company)
Marketing Roles Posted (Last 30 Days)
1