Responsibilities

• Own the marketing plan, developing and executing strategies and tactics that will attract and retain new customers
• Refine and build out MyTutor's consumer brand messaging as we scale
• Lead marketing for new product/feature launches, including internal and external communications
• Develop content and strategies for email, website landing pages, and social media
• Support tutor communication and recruitment
• Collaborate across the business to gather insights, ensure alignment to objectives, and devise creative and effective strategies
• You'll also support B2B marketing efforts for both MyTutor and IXL in the UK:
• Partner closely with sales leadership and account teams to identify opportunities, challenges, and priorities, and translate these insights into effective marketing strategies
• Develop and execute field marketing campaigns that attract new customers (schools and trusts)
• Create marketing messaging, collateral, email campaigns, and sales enablement resources

Requirements

• Bachelor's degree and 9+ years of brand marketing, communications, and/or integrated marketing experience, including with consumer-facing brands.
• Proven track record of developing and executing marketing plans and campaigns that positively impact marketing and business goals
• Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
• Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count
• You get things done: You're a self-starter, detail- and deadline-focused, organised, and adaptable. You have the ability to manage complex, cross-functional projects from start to finish and rally stakeholders around a common goal
• Interpersonal skills: You're a team player, have excellent verbal communication skills, and can successfully collaborate with colleagues across varied teams
• Education and edtech knowledge: A working knowledge of the UK education system and an ability to quickly learn about the edtech and tutoring spaces
• Safeguarding is everyone's business at MyTutor – we are committed to safeguarding the welfare of children, young people and adults, and we expect all team members to share this commitment. This position is subject to an Enhanced DBS Disclosure check with children's barred list check.