Responsibilities

• As Marketing Lead, you will be responsible for planning, delivering and evaluating a wide range of marketing activities that advertise our brand and in turn generate new enquiries.
• You will also support marketing efforts across the business and be responsible for writing internal and external copy.
• You'll be a highly organised individual with a keen eye for detail, excellent communication skills, and a passion for creating engaging content in line with our brand guidelines.
• You will also be responsible for ensuring the content of our website is up to date and as engaging as possible.
• Marketing & Brand Management - Develop, design and implement marketing campaigns that support nursery occupancy growth and brand awareness across all our settings working to tight budgets.
• Be responsible for creating new documents for the business, in line with our brand guidelines, including recruitment advertising.
• Ensure all marketing materials consistently follow brand guidelines and maintain high standards of quality.
• Identify new marketing opportunities, through advertising, partnerships and community engagement initiatives.
• Monitor market trends and conduct regular competitor analysis (especially in new markets) to inform decisions, providing data to the Senior Leadership Team.
• Work closely with nursery teams to gather stories, content and success stories that showcase all our settings and their individuality.

Requirements

• Marketing qualification; degree or similar
• Someone who is creative, can think outside of the box and is a problem solver
• A team player
• Excellent organisational skills, with the ability to manage multiple projects at once
• Commercial awareness
• Someone who can work at pace
• Experience in using Canva or similar
• Excellent written and verbal communication skills with the ability to liaise with range of stakeholders
• Impeccable attention to detail with the ability to maintain brand consistency
• Proven experience in creating engaging content for social media platforms, including Facebook, Instagram and LinkedIn

Preferred

• Experience within the childcare or educational sector
• Knowledge of SEO and Google Analytics
• Basic graphic design experience
• Experience in managing budgets
• Experience in WordPress

Benefits

• 34 days holiday allowance, this includes bank holidays
• Dedicated “Me” Day each year to celebrate you!
• Eligibility to access Blue Light Card
• Termly Employee Appreciation Incentives
• Wellbeing support, including an Employee Assistance Programme
• Sick Pay (after successful probation)
• Increased holiday allowance with length of service
• Discounted childcare across all our sites
• Development opportunities in a rapidly growing company