Responsibilities

• Develop and execute our overall B2B marketing strategy
• Own marketing-qualified lead generation and pipeline contribution
• Develop campaigns for our key customer segments
• Strengthen positioning, messaging and propositions
• Own website conversion and landing-page performance
• Coordinate our content and SEO programme
• Manage paid acquisition, including Google and other relevant channels
• Build newsletters, email campaigns and nurture journeys
• Develop webinars, reports, guides and other lead-generation assets
• Support product launches and feature campaigns

Requirements

• Around 5–7 years of experience in B2B marketing, preferably within SaaS, AI, technology or digital products
• Has experience generating B2B leads and sales pipeline
• Understands the SaaS customer journey
• Has practical experience across multiple digital marketing channels
• Understands content marketing and SEO
• Has experience with paid acquisition
• Understands email marketing and nurture campaigns
• Is comfortable with CRM and marketing automation
• Understands website conversion and landing-page optimisation
• Can coordinate specialists without needing to be the expert in everything

Preferred

• Experience marketing AI, SaaS, enterprise software, productivity, data or cybersecurity products would be particularly valuable.