Responsibilities

• Support organic and paid social strategies – working directly on our owned channels (suggesting posts, creating image/copy for posts and monitoring performance) and also working with a third-party social agency on larger paid activity
• Assist the delivery of different promotional mechanics – supporting the set-up of the fulfilment processes, origination of creative, working with Legal to create T&Cs, monitoring performance, and suggesting improvements
• Coordinate and support implementation of national and geo-tailored marketing projects as assigned – e.g., direct mail, door drop, local press, geo-specific social.
• Coordinate the production of creative designs and printed materials – receiving requests from the business, briefing creative studio/agency, reviewing designs, overseeing production/filming, managing stakeholder approvals, working with suppliers to arrange production and managing costs
• Assisting with updates to web pages and ECC mobile app using Adobe Experience Manager
• Copyright member comms – email, mobile app message, blog posts, website content
• Assist with email marketing campaigns learning to use specialist email delivery software
• Collate and support the interrogation of performance metrics and reporting – obtaining data from our in-house software, inputting it into spreadsheets/reports and learning to extract insight/meaning
• Respond to third party enquiries from stakeholders internally and externally. Internally this will involve liaising with the different regional ECC/ERAC (Enterprise Rent-A-Car) teams whose requirements will vary location to location.
• Assist in managing the various software platforms that are used within the department including Trello, AEM, CANVA, Production files

Requirements

• Excellent written and verbal communication skills
• Self-driven and motivated
• The ability to work independently and achieve results
• Able to multitask juggling a number of complex projects simultaneously while managing time effectively
• Have a keen interest in the holistic marketing mix
• An aptitude for numbers & analytics (Microsoft Excel skills preferred, although not essential)
• Digital & tech savvy – familiar with different social/digital channels, with an aptitude to quickly pick-up a number of new digital programmes
• Current Marketing Undergraduate
• Basic experience of graphic design or web packages such as illustrator, InDesign, CANVA, Adobe Experient Manager (preferred, although not essential)