Lockett-Up Public Relations is a Dallas-based boutique PR and marketing consultancy specializing in sports, entertainment, hospitality, and lifestyle branding. Founded by Christen Lockett, a marketing professional, influencer, and entrepreneur with over a decade of experience, the agency helps brands and public figures strengthen their presence through authentic storytelling, strategic visibility, and innovative digital engagement.Lockett-Up PR offers a full range of services — from brand audits and social media strategy to event curation, influencer marketing, and public relations campaigns — blending big-agency expertise with a personalized, high-touch approach.At its core, Lockett-Up PR is built on the belief that connection drives conversion — and that every brand has a story worth telling in a way that feels elevated, intentional, and true to its audience.