PlayAbly Podcast: https://podcasts.apple.com/us/podcast/playably-podcast-gamifying-e-commerce-for-the-future/id1770632720PlayAbly turns shopping into play. Founded by gaming veterans from Unity, PlayAbly helps brands drive engagement, loyalty, and sales through custom shoppable games that integrate real products directly into the gameplay. Playably’s Buy Now, Win Later turns everyday purchases into shared cultural moments—when a real-world event happens, customers get their money back, and brands get unforgettable attention, all with risk hedged in advance.Winner of Shoptalk 2025’s Audience Choice Award, PlayAbly is part of a growing movement where commerce and entertainment blur. Its games have helped brands like Warner Brothers and Jones New York boost engagement by up to 3x, generate valuable first-party data, and drive sales — without relying on discounts.As customer attention becomes harder to win, PlayAbly makes shopping feel less like a chore — and more like fun.