Marketing & Growth Manager

Halifax, Calderdale, UK (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 weeks ago

Job Summary

Lead and deliver the annual marketing plan, manage campaigns, and support franchise marketing to grow child enrolments and merchandise sales while coordinating suppliers and reporting performance.

  • Own the marketing plan and campaigns
  • Support franchise marketing across the network
  • Monitor performance and report results

Job Description

Responsibilities

  • Marketing & Campaign Management
  • Lead and deliver the annual marketing plan
  • Manage and coordinate campaigns throughout the year
  • Ensure activity is delivered on time, on budget and on brand
  • Manage marketing priorities and projects across the business
  • Growth & Performance
  • Support growth in child enrolments
  • Support franchise recruitment activity
  • Drive awareness and sales of babyballet merchandise
  • Monitor marketing performance and recommend improvements

Requirements

  • Previous marketing management experience
  • Strong project management and organisational skills
  • Experience managing campaigns and budgets
  • Experience working with agencies and external suppliers
  • Strong communication and relationship-building skills

Preferred

  • Experience in franchising or multi-location businesses
  • Experience within family, education or children's brands
  • Experience working within EOS or a similar business operating system
  • Understanding of SEO, local marketing and digital advertising
babyballet® Limited logo

babyballet® Limited

babyballet is a fun and inclusive company which provides exceptional pre-school dance tuition based on a unique syllabus and formula created by Claire O'Connor. The business has been developed from the original idea and now consists of classes, parties, uniform, merchandise and characters. The unique children's brand is franchised and licensed globally with magical schools in the UK, Australia and New Zealand. The international franchise growth program allows dance teachers and business managers the opportunity of investing in and running their own dream business using the developed system and having the support and award-winning brand behind them every step of the way. With over 100 sites globally, it’s a great time to join the team and help with the mission of bringing fun and inclusive dance to children across the world! Passionate and caring about exceptional standards in both the delivery of the classes and the franchise, babyballet are members of the British Franchise Association, Childrens Activities Association and Encouraging Women into Franchising. Get in touch if you’d like to find out about how you can get involved. www.babyballet.co.uk#dance #ballet #franchise #preschool

Founded in 2005
Halifax, England, GBR
164 employees (4 in marketing)

Marketing Team

Marketing Team Size
4 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
81.5K
Traffic Source Mix
Search
69%
Direct
14.9%
Referral
10.4%
Social
2.5%
Paid
2.8%

Headcount Trend

Current headcount: ~164
babyballet® Limited logo

Marketing & Growth Manager

babyballet® Limited · Halifax, Calderdale, UK · Hybrid