Responsibilities

• Create, design and send regular email marketing campaigns (e-shots) using an email marketing platform.
• Plan, create and publish engaging content across social media platforms including Facebook, Instagram, LinkedIn and others as appropriate.
• Develop and manage a content calendar aligned with business objectives.
• Produce high-quality written content including social media posts, blogs, customer case studies and promotional material.
• Plan, manage and optimise paid social media advertising campaigns to maximise engagement, reach and lead generation.
• Create, monitor and optimise Google Ads campaigns, ensuring strong return on investment and continuous performance improvement.
• Analyse campaign performance using Google Analytics and advertising platform reporting, providing recommendations based on campaign data.
• Update and maintain website content, ensuring it remains accurate, engaging and optimised for search engines.
• Capture professional photography and video content of completed installations, products, projects and company activities for use across all marketing channels.
• Edit photography and video content for use on social media, the company website, email campaigns and other promotional materials.

Requirements

• Proven experience in a marketing role with responsibility for digital marketing.
• Demonstrable experience creating and managing successful social media advertising campaigns.
• Proven track record of planning, managing and optimising Google Ads campaigns with measurable commercial results.
• Experience creating and delivering email marketing campaigns (e-shots).
• Strong copywriting skills with excellent attention to detail.
• Experience producing engaging content across multiple digital channels.
• Good understanding of SEO and digital marketing best practices.
• Experience using Google Analytics and marketing performance reporting.
• Excellent project management and organisational skills with the ability to manage multiple campaigns simultaneously.
• Strong communication skills and confidence working with both internal stakeholders and external agencies