Marketing Executive at Trafalgar Tickets | London, UK | £28K/yr – £30K/yr

Trafalgar Tickets

Marketing Executive

London, UK (On-site)

£28K/yr – £30K/yrEntry Level12+ years expFull time

Posted 7 weeks ago

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Job Summary

Own CRM strategy and loyalty for UK venues and ticket brands, driving data-driven campaigns and personalised comms; manage end-to-end campaigns, segmentation, and performance analysis with the CRM Analyst to turn insights into action.

Own end-to-end marketing campaign delivery for digital-first ticket brands.
Lead customer segmentation and personalisation to boost relevance and outcomes.
Feed data-driven insights into planning, reporting, and membership programs; run day-to-day CRM systems.

Job Description

Responsibilities

Support the CRM strategy for UK venues and ticket agent brands.
Drive loyalty and lifetime value from the existing customer base with a data driven marketing approach.
Provide end to end marketing campaign management for our digital first ticket agent brands, collaborating with internal and external teams.
Coordinate digital campaigns for the UK regional venues.
Oversee marketing content initiatives for ticket agent brands to ensure a positive customer experience.
Deliver highly personalised communications via direct marketing channels including email, with setup and analysis of campaigns and automations.
Apply customer segmentation approaches to improve targeting and effectiveness.
Feed into planning for wider marketing campaigns and strategy for the UK regional venues.
Collaborate with the CRM Analyst to analyze campaigns and share data driven insights with stakeholders.
Uncover customer and performance insights from the data.
Day to day running of our CRM systems.
Support administration and development of membership schemes.
Maintain processes and toolkits to empower the centralised campaign program for UK regional venues and agency brands.
Adhere to Trafalgar Entertainments values and ethics.
Any other ad hoc duties as required.

Requirements

You have a minimum of 12 months experience with a CRM system.
Knowledge of customer personalisation and dynamic content to drive relevancy and results.
Impeccable attention to detail.
You have a test and learn mindset with a data and analytical approach to campaigns, reporting and insight.
You have experience of delivering excellent customer experience across channels.
Able to adapt to a fast paced environment.
Very well organised and good with time management.
Experience working collaboratively within a team and across multiple departments.

Benefits

We offer competitive remuneration and benefits package.
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.