Responsibilities

• Digital Marketing & Campaign Execution
• • Execute campaigns across SEO, PPC, social media, email, and partnerships
• • Maintain the annual marketing calendar and identify opportunities to scale activity through test-and-learn
• • Set up and manage paid campaigns (Google Ads, Meta Ads, LinkedIn) and monitor performance
• • Develop and execute LinkedIn marketing strategies to drive brand awareness, engagement, and lead generation.
• Website & Storefront Management
• •Maintain and update websites using CMS platforms (Magento 2, Shopify, Webflow, Squarespace)
• •Manage multiple digital storefronts, ensuring consistent UX and brand alignment
• •Upload content, update product information, and conduct regular audits for accuracy and functionality
• •Ensure SEO best practices, site speed, and UX standards are maintained
• •Work with developers or agencies to deliver enhancements and resolve issues
• Email Marketing & CRM
• •Design, write, and deploy email campaigns using HubSpot, Klaviyo, or Salesforce
• •Segment audiences and tailor messaging to customer lifecycle stages
• •Manage automated email flows and monitor campaign performance
• •Support CRM management (Salesforce Account Engagement), including segmentation and list creation
• Content & Asset Development
• • Develop and deliver content strategies supporting lead generation and retention
• • Create digital assets for use across marketing channels
• • Design or coordinate flyers, brochures, branded templates, and event materials
• • Ensure consistent brand identity across all formats
• • Use AI tools (e.g., ChatGPT, Claude) to support content creation while maintaining editorial oversight? In description this line exists as per content in block; included as is