Responsibilities

• Strategic Roadmap Support: Support the Senior Marketing Manager in executing the long-term marketing strategy for existing large practice partners (6+ employees), helping deliver the roadmap that drives engagement, client adoption, and revenue growth.
• Customer Journey Delivery: Assist in optimising the end-to-end journey for partners who joined prior to the current calendar year, ensuring a seamless, high-quality experience that encourages long-term retention.
• Commercial Performance: Help execute high-impact marketing initiatives and reactive campaigns designed to deliver step-changes in partner performance and tier progression.
• Multichannel Communication: Support the communication schedule and BAU engagement activity, utilising audience segmentation to deliver tailored, relevant messaging across all channels.
• Sales Enablement: Help empower the BDM (Business Development) and Key Accounts teams by preparing and providing the segmented messaging, collateral, and campaign support required to deepen partner relationships.
• Campaign Execution: Assist in managing the campaign lifecycle, contributing to idea generation, delivering project milestones to agreed deadlines, and working within allocated budgets.
• Voice of the Partner: Actively build an understanding of the large practice segment, staying informed on market trends, competitor positioning, and the specific challenges faced by UK accountancy and bookkeeping practices.
• Data-Driven Support: Work with qualitative and quantitative data to monitor campaign performance (ROI) and provide actionable insights that support future campaign optimisation.
• KPI Tracking: Support the tracking and reporting of growth, revenue, and engagement targets for the large practice segment.
• Product Coordination: Assist in gathering partner feedback and lifecycle needs to feed back to the Product team, ensuring product updates are well-integrated into marketing plans.