Marketing Executive at One Good Thing | Hitchin, Central Bedfordshire, UK | £28K/yr – £35K/yr

Marketing Executive

Hitchin, Central Bedfordshire, UK (Hybrid)

£28K/yr – £35K/yrMid Level1+ years expFull time

Posted 3 months ago

Job Summary

Campaigns, assets, and influencer logistics converge with email, social, ecommerce content, and event support to drive timely campaigns, front- and mid-funnel engagement, and conversion optimization.

Campaign & creative operations: plan and deliver campaigns, ad setup, asset workflows, and influencer seeding.
Channel production & content capture: build newsletters/SMS, post social content, publish real-time events content, and oversee affiliate tracking.
Ecommerce, events & performance: maintain site pages, apply basic SEO, and surface data-driven insights to improve conversions.

Job Description

Campaigns: Support the Marketing Manager to ensure the marketing calendar is delivered on time.
Ad Operations: Manage the daily setup, targeting and copy execution within Meta, TikTok and Google Ads Managers.
Asset Coordination: Organise raw content from our team and creators, ensuring our external graphic designers convert them into usable paid media assets.
Product Seeding & Logistics: Manage the shipping and tracking of product samples to influencers, content creators and affiliate partners to ensure timely content creation.
Email & SMS Production: Build, test and format newsletters, product launches, SMS campaigns and customer loyalty automated flows within Klaviyo using approved templates.
Social Scheduling & Engagement: Write copy, gather assets and stage daily organic social posts. Support the Community & Events Manager by monitoring and replying to audience comments.
On-the-Ground Content: Gather and publish real-time content for social channels, including interviewing event attendees for product reactions, testimonials and behind-the-scenes footage.
Affiliate Execution: Onboard everyday affiliates, generate unique tracking links and monitor the daily health and performance of the referral platform.
Website Maintenance: Keep the website updated daily by refreshing product descriptions, uploading blog posts and building landing pages.
On-Page SEO & AIO Optimisation: Ensure all uploaded blog posts and product descriptions are formatted with basic SEO / AIO best practices.
Performance Reporting: Extract raw data, heatmaps and platform metrics (GA4, Shopify, Triple Whale) to help identify and highlight conversion friction points.
Event Support: Provide digital and logistical marketing support leading up to events and occasionally travel to attend live events to support the team on the stand.
Administrative Support: Assist the broader team with any additional marketing, brand or event-related tasks as required to support business operations.

Industry Experience: 1 to 2 years of hands-on marketing experience, ideally within fast-moving consumer goods (FMCG) or ecommerce
Platform Proficiency: Direct experience building campaigns inside Shopify, Meta Ads Manager and an email service provider (such as Klaviyo)
The 'Outdoor DNA': A genuine love for fitness, endurance sports or outdoor adventures. You understand our customers because you share their interests
Organisation: Exceptionally organised with the ability to manage multiple production deadlines and creative assets smoothly
Platform Literacy: Deep understanding of platforms including Instagram, TikTok, Strava, YouTube and Shopify

Basic graphic design and mobile video editing skills (e.g., Canva, Photoshop, CapCut) for quick asset resizing or minor tweaks
Prior experience working within a subscription-based business model