Marketing Executive

Cambridge, Cambridgeshire, UK (On-site)

£28K/yr – £31K/yrMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own messaging and launch plans for product across email, social, and collateral while coordinating with product, sales, and leadership to translate market insights into campaigns.

  • Content, campaigns, and GTM: drive product awareness through email, social, and live events.
  • Market feedback to product: turn insights into messaging, materials, and website plans.
  • Cross-functional execution: align with product, sales, and leadership on strategy, execution, and measurement.

Job Description

Responsibilities

  • Plan and write copy for email marketing and social media campaigns
  • Produce creative sales materials to enable the sales team to effectively promote our products.
  • Execute marketing campaigns to drive product awareness and demand.
  • Monitor market trends and customer feedback to identify opportunities for product enhancement.
  • Measure and analyse the effectiveness of marketing initiatives and provide recommendations.
  • Work with our teams on the strategy and marketing materials for large trade shows, like Solar & Storage Live.
  • Working with the software leadership team to develop comprehensive product marketing strategies aligned with the company's goals.
  • Conduct market research to identify customer needs, market trends, and competitors.
  • Collaborate with cross-functional teams to create product launch plans and go-to-market strategies.
  • Craft compelling messaging and marketing collateral to effectively communicate product value, including helping us plan and build new websites for Easy PV and Heat Punk.

Requirements

  • Degree qualified or relevant experience in a marketing communications role
  • Proven experience in creative product marketing and promotions.
  • Experience with the editing of html in a website and email applications.
  • Good understanding of customer segmentation and product positioning.
  • Excellent written and verbal communication skills for crafting compelling content.
  • Ability to collaborate with cross-functional teams and manage multiple projects.
  • Familiarity with marketing tools.
  • Good IT knowledge (Google Apps) with experience of Adobe Creative Cloud, Canva, Hubspot.
  • Experience of using social media for marketing, both paid for and organic
  • Strong at creating engaging and well written communications

Preferred

  • Experience with the editing of html in a website and email applications.
  • Experience of using social media for marketing, both paid for and organic
  • Familiarity with marketing tools
  • Good IT knowledge (Google Apps) with experience of Adobe Creative Cloud, Canva, Hubspot
  • Strong at creating engaging and well written communications
  • Well organised with the ability to multi-task, and have a keen eye for detail
  • An interest in recent advancements in the renewable energy sector
  • Degree qualified or relevant experience in a marketing communications role
  • Proven experience in creative product marketing and promotions.
  • Good understanding of customer segmentation and product positioning
  • Excellent written and verbal communication skills for crafting compelling content
  • Ability to collaborate with cross-functional teams and manage multiple projects

Benefits

  • Company pension scheme
  • Annual profit share
  • Relaxed working environment
  • Great social teams to join
  • The fabulous Tuesday organic veg bag
Midsummer logo

Midsummer

2.3 Glassdoor

Midsummer is a leading European manufacturer of in thin film solar panels. Our innovative products provide a range of rooftop solutions that are not only lightweight and flexible but also aesthetically pleasing. With a commitment to sustainability, our panels boast a 90% reduction in environmental impact compared to traditional silicon solar panels. Our partners are mainly leading European construction, roofing and solar cell installation companies but we also sell and install solar roofs directly to end customers. Midsummer also develops and sells equipment for the production of flexible thin film solar cells to strategically selected partners and machinery for research. The solar cells are of CIGS technology (consist of copper, indium, gallium and selenide) and are thin, light, flexible, discreet and with a minimal carbon footprint compared with other solar panels.The solar cells are produced using the company’s own unique DUO system which has taken the position as the most widespread manufacturing tool for flexible CIGS solar cells in the world. The company’s shares (MIDS) are traded on Nasdaq First North Growth Market.

Founded in 2004
Stockholm, Stockholm County, SWE
111 employees (5 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
6.1K
Traffic Source Mix
Search
27%
Direct
23.4%
Referral
6.9%
Social
41.2%
Paid
1.2%

Headcount Trend

Current headcount: ~111

Marketing Team

Marketing Team Size
3 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$91.6M
Last Raise
$3.1M
Grant, 1 years ago

Funding History

  • Apr 2025
    Grant • $3.1M
  • Jun 2024
    Grant • $8.6M
  • Jul 2023
    Grant • $35.9M

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