Marketing Executive

Milton Keynes, UK (Hybrid)

£30K/yr – £35K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own venue marketing orchestration across regions with a clear ownership of partnerships, content production, and compliant multi-channel campaigns that drive venue performance and data capture.

  • Venue ownership and performance: drive metrics through national, local, and bespoke programs with partner venues.
  • Content and compliance: create multi-channel assets and briefs that meet brand standards and regulatory requirements while staying on budget and on schedule.
  • Budget, data, and learnings: manage budgets, monitor competitor activity, and apply PCA learnings to improve future plans.

Job Description

Responsibilities

  • Lead on venue support for your area, ensuring you help to drive venue performance metrics via National, Local and bespoke initiatives.
  • Work closely with in-house and external creative agencies to ensure materials creation and delivery find the optimum balance between maximum venue support and scalable solutions across the estate.
  • Create multi-channel content that meets the company objectives, is compliant and work with Marketing colleagues to ensure online, digital, social and local / physical materials are delivered on time and on budget.
  • Ensure that all communications plans and campaign support plans are in place across all consent led channels (e.g. email, SMS)
  • Ensure all creative briefs follow the company standards to ensure compliance and maximum detail, to minimise rework and maximise brand impact.
  • Work with our agencies to source external advertising opportunities and place adverts as required in consultation with key stakeholders (Marketing, Compliance & Ops) – ensuring scalable and shared solutions where possible
  • Evaluate marketing support actions undertaken via clear planning, review and work with the Campaigns and Promotions Lead to understand PCA (post campaign analysis) – this will ensure that we learn, evolve and improve our plans and actions to best drive company performance
  • Manage your portion of the marketing budgets to ensure the best return versus plan, both promotional budget and materials/media.
  • Regularly monitor and report on competitor activity through research and operational area feedback
  • Maintain and update customer databases efficiently and work with venues to maximise data capture and sign up.

Requirements

  • have the ability to travel to venues and team meetings across the regions
  • have a ‘solutions based’ mentality, with the big picture and scale always in mind
  • fantastic interpersonal skills
  • ability to multi-task
  • excellent communication skills, confident in talking to people at all levels of our organisation
  • excellent time management and organisational skills
  • good basics with IT skills – MS Word, Excel and PowerPoint
  • enthusiastic, with a positive attitude
  • team player but able to work on own initiative
  • have strong English language and grammar skills

Preferred

  • experience of venue partnerships
  • willingness to travel to venues and team meetings across regions? travel requirement is already in requirements
  • solutions based mentality with the big picture and scale in mind

Benefits

  • 33 days holiday (including Bank Holidays)
  • Bonus opportunities
  • Work mobile and laptop.
  • Contributory Pension Scheme
  • Health care plan and Life Assurance
  • Discounts with high street retailers and restaurants through our benefits portal
  • Employee assistance programme
MERKUR Casino UK logo

MERKUR Casino UK

MERKUR Casino UK is one of Europe’s largest and most experienced gaming organisations, operating around 220 MERKUR Slots venues, and 1 MERKUR Casino venue.In October 2012, we were acquired by the MERKUR Group (formerly The Gauselmann Group) which is a family-led international business and one of the two largest manufacturers in the European gaming machine industry. The MERKUR group employs over 8,000 staff worldwide and trades in 50 countries. MERKUR Casino UK is based in Milton Keynes, Buckinghamshire and employs over 1600 people across our gaming venues and support centre.

Founded in 2005
Milton Keynes, England, GBR
455 employees (25 in marketing)