Responsibilities

• Concept and build Meta ad creative end to end: angle, concept, visual, hook, script
• Run a structured weekly testing cycle and report clearly on what won, what lost, and what you're changing
• Produce static and video assets in ChatGPT, Canva and CapCut, working from UGC, product footage and customer reviews
• Turn customer language, reviews and queries into creative angles
• Brief and manage UGC creators, and support our TikTok Shop affiliate programme
• Support email and SMS creative in Klaviyo as the programme grows
• We want someone with strong opinions who holds them loosely. You'll be trusted to run with your own ideas, and you'll also be asked to change your mind when the data or the customer says otherwise. The best person for this role has done enough to be confident and stayed curious enough to keep learning.
• We're honest and direct with each other, we say when something isn't working, and we'd rather fix it early than protect anyone's ego.

Requirements

• Hands on experience building and running Meta ad creative, ideally for a DTC or small business
• A genuine point of view on creative strategy: why an ad works, not just that it did
• Confident in ChatGPT, Canva and CapCut, able to produce finished assets yourself without waiting on a designer
• Strong written English and a good ear for how real customers talk
• A serious work ethic. We move quickly, ship weekly, and expect you to run your own diary
• Month 1: understand the product, the customer and the account. Ship your first creative tests.
• Month 2: run 350 new creative tests a week with clear reporting.
• Month 3: own the creative testing calendar and hit CPA or ROAS targets.
• Experience: Social Media / Meta Ads: 1 year (preferred)
• Work authorisation: United Kingdom (required)

Preferred

• TikTok Shop affiliate or UGC creator management
• Klaviyo or another email platform
• Experience inside a small or founder-led business, where you did the work as well as planned it
• Comfortable appearing on camera occasionally for TikTok and UGC. Helpful, not required
• A bonus if you love Dogs!