Responsibilities

• Regional Marketing Execution
• Align all marketing activities with regional sales targets, supporting pipeline creation, acceleration, and account engagement
• Drive market awareness and demand generation initiatives that deliver qualified leads and measurable contribution to pipeline
• Support competitor and market analysis, translating insights into actionable messaging, positioning, and campaign optimization
• Value Proposition & Product Marketing Support
• Work with product marketing, management, engineering, and business development teams to develop clear and compelling value propositions
• Assist product marketing as needed to translate technical product capabilities into customer-focused messaging specific to the region
• Support product launches by driving regional positioning, messaging, and campaign materials
• Lead the development of industry and application-focused messaging in the region
• Sales Enablement & Collaboration:

• Align with regional Business Development to drive pipeline growth and accelerate deal progression
• Equip sales teams with high-impact presentations and targeted collateral that support each stage of the buyer journey
• Enable stronger customer conversations through messaging, value articulation, and use-case driven content
• Support revenue-generating events and engagements that create qualified opportunities and advance accounts
• Digital Marketing Campaigns
• Execute integrated digital campaigns across email, LinkedIn, and webinars, leveraging Salesforce Pardot to drive MQL generation and nurture progression
• Collaborate with global marketing and design teams to develop high-converting assets, landing pages, and campaign visuals aligned to value propositions
• Support and optimize PPC and paid social campaigns in partnership with global marketing, ensuring alignment in messaging, targeting, and performance goals
• Develop and distribute technical and campaign-driven content across web and social channels to strengthen engagement and contribute to pipeline growth
• Product & Market Feedback:
• Provide market insights to product management and development teams
• Support voice-of-customer feedback collection
• Help identify emerging customer needs and industry trends
• Marketing Performance Tracking:
• Track campaign effectiveness and marketing KPIs
• Support reporting on:
• Lead generation
• Campaign engagement
• Digital performance metrics

Requirements

• Bachelor’s degree in marketing, Business, Engineering or related field. Or equivalent demonstrable experience
• 3+ years in B2B marketing, preferably within industrial, engineering, or technical product environments
• Proven experience partnering with sales and product teams to support pipeline generation, product positioning, and go-to-market execution
• Hands-on experience executing digital and content marketing programs, including campaign development, technical content creation, and performance tracking
• Working knowledge of product marketing principles, including value proposition development and customer-focused messaging
• Experience with marketing automation platforms such as Salesforce Account Engagement, including lead scoring, email automation, segmentation, and reporting
• Experience managing website content within CMS platforms such as WordPress, with basic HTML/CSS proficiency
• Experience supporting B2B social media initiatives, particularly LinkedIn, including content coordination, campaign amplification, and performance measurement aligned to lead generation

Preferred

• Key Skills: Creative problem-solving with the ability to translate technical concepts into compelling, customer-focused messaging
• Key Skills: Strong written and verbal communication skills, with experience supporting sales conversations and marketing content
• Key Skills: Effective cross-functional collaboration with technical, product, and commercial teams to align messaging and execution
• Key Skills: Solid foundation in digital marketing, including campaign execution, channel coordination, and performance tracking
• Key Skills: Strong project coordination and organizational skills, with the ability to manage multiple campaigns and deadlines
• Key Skills: Analytical mindset with the ability to interpret campaign data, generate insights, and optimize performance