Marketing Executive at HarperCollins Publishers UK | London, UK

HarperCollins Publishers UK

Marketing Executive

London, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own the marketing mix for a high-volume publishing house, leading cross functional campaigns, content creation, and audience targeting with authors and editors to lift visibility and sales.

Campaign planning and delivery on time and on budget to maximise consumer awareness
Content development and collaboration with authors, licensors, and designers across digital and print
Channel management including website, social, and newsletters backed by reader insights

Job Description

Responsibilities

Plan and deliver commercially focused and strategic marketing campaign plans on time and to budget to maximise consumer awareness and sales
Present campaigns to key internal and external stakeholders including licensors, authors, illustrators and agents
Brief media activity in-house and to external agencies
Brief and manage the creative development of digital and printed marketing materials, briefing external designers as required
Manage Farshore’s website, newsletter and social media platforms, including creating and implementing creative content regularly
Supported by the Senior Marketing Manager, use consumer insight and data to understand readerships and inform audience targeting
Monitor ROI against pre-agreed KPIs and update stakeholders on results
Liaise with authors, illustrators, licensors and designers to produce compelling digital content such as TikToks, Reels, animated videos, GIFs and graphics.
Develop collaborations with content creators across key channels
Assist with the management of assets on the Farshore Amazon Store
Work closely with the Sales and Trade Marketing teams to produce high quality sales materials for titles; design, artwork, print and distribution to booksellers
Assist with the stock management and distribution of Farshore’s spinners
Contribute to key company, marketing and sales events and presentations including creating decks and providing support at events
Work closely with Editorial, Sales and PR teams to support a culture of collaboration and integration
Liaise with international teams on retail promotions and marketing assets
Promote Farshore’s reputation with external stakeholders including authors, illustrators, agents, licensors and customers
Project manage Farshore’s annual stocklist catalogue, liaising with internal stakeholders to ensure the stocklist is delivered to deadline
Assist with the organisation and delivery of key community events including YALC
Manage team credit card expenses, ensuring all reports are submitted on time
Complete key admin tasks including scheduling meetings, managing file sharing, briefing audiograms, fulfilling competition prizes, raising ISBNs, mailings, managing stock in our mailing house, dealing with spinner requests, setting up suppliers, monitoring the general inbox and dealing with enquiries

Requirements

Knowledge or experience of a marketing role
Knowledge of social media and digital platforms
Creativity essential and strong eye for design
Excellent communication skills and ability to manage relationships
Ability to prioritise and juggle a busy workload
Strong attention to detail
Active interest in the latest marketing trends and campaigns from across the book industry as well as the wider entertainment and media sector
Team-player, looking to share their learnings with the wider marketing team and foster a culture of shared learning

Preferred

Enjoys reading widely with an active interest in the publishing industry
particular interest in children’s & YA is desirable

HarperCollins Publishers UK

A history stretching back over 200 years, HarperCollins is the second largest consumer book publisher in the world. Here at HarperCollins UK, we publish around 1,500 books a year for readers of all ages and interests.Our bestsellers include Bernard Cornwell, Adele Parks, Jonathan Franzen, David Walliams, and Chimamanda Ngozi Adichie. Memoirs of British prime ministers. Hilary Mantel’s Wolf Hall trilogy. George R. R. Martin’s A Song of Ice and Fire series. And legendary titles by legacy authors J.R.R. Tolkien, Agatha Christie and C.S. Lewis.We’re home to the most iconic bears, Paddington, Rupert and Winnie-the-Pooh, and Judith Kerr, Rob Biddulph and Michael Morpurgo, Mr Men & Little Miss, Thomas & Friends and Minecraft for our younger readers.As the only UK publisher to release audio versions of all our new fiction, narrative non-fiction and children’s books at the same time as their print publication, we publish 700 audio books every year. In a unique partnership with the Royal National Institute for the Blind, our complete catalogue is free for their members.Collins Learning, our education division is a pioneer in reference publishing. We develop market-leading dictionaries, atlases and bibles. And our state-of-the-art online learning platforms supplement our award-winning books for primary and secondary school students.Brothers James and John Harper founded J. and J. Harper in 1817. By 1825, their small printing shop had become the biggest publisher in New York City. As Harper & Row in 1987, it was acquired by News Corporation. In 1990, we became HarperCollins after acquiring William Collins & Sons, founded in Glasgow in 1819.We have offices in London, Honley, Manchester, Glasgow and Dublin. In London, we’re in The News Building with News UK companies. Keeping our historic connection to Glasgow, we’re also based in the Robroyston district where each week, our distribution centre sends 3 million books around the world.

London, England, GBR

325 employees (184 in marketing)

corporate.harpercollins.co.uk