Marketing Executive (Future Students)

Manchester, UK

£31K/yr – £35K/yrMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own recruitment marketing for Future Students by coordinating subject-area content, events, and campaigns across digital and offline channels, guided by data and brand standards.

  • Subject-area content ownership: Manage a portfolio of subject areas and drive a rolling, audience-focused content program.
  • Campaigns, events and channels: Deliver integrated campaigns and recruitment events across digital and offline channels.
  • Stakeholder, systems and governance: Build strong relationships with Faculty, oversee content processes, and use data to optimize activity and ensure brand compliance.

Job Description

Responsibilities

  • Develop and deliver strategic and tactical marketing activity aligned to the Future Students marketing strategy.
  • Manage a portfolio of subject areas, creating a rolling programme of high-quality, audience-focused content.
  • Create web, digital and offline content, ensuring accuracy, consistency and compliance.
  • Deliver integrated campaigns, projects and recruitment events, working across multiple channels.
  • Coordinate the planning and delivery of recruitment events, including Open Days and conversion events.
  • Build strong, proactive relationships with Faculty and internal stakeholders to support subject-specific priorities.
  • Use insight, data and performance metrics to inform activity, optimise campaigns and report on outcomes.
  • Coordinate and respond to stakeholder requests, ensuring timely and effective delivery.
  • Maintain and oversee content systems, ensuring efficient processes and high-quality outputs.
  • Act as a brand champion, ensuring all activity meets brand, accessibility and regulatory standards.

Requirements

  • Proven experience in a marketing or communications role, including campaign planning and delivery.
  • Experience planning, promoting and delivering events such as Open Days, recruitment or conversion activities.
  • Strong copywriting and content production skills across digital and offline channels.
  • Ability to manage multiple projects, priorities and stakeholders effectively.
  • Confidence using digital platforms, CMS and marketing systems.
  • Experience using data and insight to inform decisions and evaluate performance.
  • Strong organisational skills and attention to detail.
  • A collaborative approach, with confidence working with academic and professional services colleagues.

Benefits

  • 25 days leave + Christmas closure + Bank holidays (Extra 5 days after 5 years of service)
  • Travel loan
  • Wellbeing platform
  • Life insurance
  • Access to Campus Facilities
  • Enhanced parental leave
  • High-quality guaranteed pension