Responsibilities

• Develop and execute email marketing campaigns to engage and grow the audience.
• Manage social media marketing efforts across various platforms.
• Create compelling copy and basic design assets for marketing materials.
• Plan and implement marketing and lead generation campaigns.
• Coordinate and review the tasks of a small marketing team.
• Organise and manage participation in trade fairs and industry events.
• Monitor and analyse campaign performance to optimise results.
• Collaborate with internal teams to ensure cohesive marketing strategies.
• Drive subscriber acquisition, and engagement performance
• Measure and review performance within key ROI and KPI criteria to increase lead generation, conversion, and retention rates.

Requirements

• Proven academic or accredited professional course covering all marketing areas, including a keen understanding of email, social, web, SEO, PPC marketing, content marketing, purchase behaviour, online user behaviour, online engagement behaviour, online user experience, lead generation
• Proven experience in email marketing and social media marketing.
• Strong copywriting and basic design skills.
• Experience in planning and executing marketing campaigns.
• Background in publishing, with a preference for B2B publishing.
• Experience in organising and managing participation in trade fairs.
• Proficiency in marketing analytics and performance tracking tools.
• Proven experience organising, monitoring and reviewing tasks and workload for self and others.
• Proven track record in direct marketing.
• Experience of working within a data-focused environment, ideally within publishing, where you will have gained experience in target-driven marketing.