Responsibilities

• Supporting the Marketing Manager in ensuring that Everton in the Community requirements are accurately briefed in and scheduled in accordance with Club protocol
• Working directly with the EitC Designer and liaise with relevant staff to provide any wider context to brief and to provide feedback on initial design drafts or concepts
• Engaging with existing email software platform and EitC customer data to deliver campaigns that focus on the development of the customer profile and user journey
• To support the Marketing Manager to deliver on targeted paid digital and social media campaigns, reviewing and monitoring key metrics to inform future activities where appropriate
• To review and develop plans to support the Charity’s SEO objectives
• Where appropriate, and working with print and other suppliers, ensure all externally produced marketing materials are of a suitable quality and meet Charity brand guidelines.
• To support in branding projects where required across the Charity
• Understand the Club’s Safeguarding policy, procedures and best practice guidelines. To use this understanding to ensure safe working practices, appropriate reporting of concerns and contribute positively to an Anti-bullying environment

Requirements

• Educated to A level or NVQ in Marketing or equivalent
• Experience of working with a design studio, either directly or through an agency
• Experience within a similar role in marketing
• Knowledge of email marketing, software platforms and related data systems
• Knowledge of segmentation and effective targeting, as well as the importance of using data effectively
• Understanding of SEO/GEO and what is needed to help drive additional web traffic to the Charity website
• Experience of supporting marketing campaigns from inception to delivery – B2B and B2C
• Excellent inter-personal skills with an ability to build rapport and positive relationships with all levels of an organisation
• Excellent communicator, both written and verbal, who places high value on attention to detail
• Ability to anticipate and prioritise diverse workload, managing work, time and resources cost-effectively