Responsibilities

• Running high‑impact digital campaigns across LinkedIn, paid ads and email
• Creating and scheduling engaging social content that builds Appello’s brand and voice
• Managing and optimising LinkedIn Ads to drive quality B2B leads
• Building smart email journeys and automation in HubSpot to nurture, upsell and cross‑sell
• Tracking performance and turning data into actionable insight
• Keeping HubSpot, website content and landing pages clean, compliant and conversion‑focused

Requirements

• Proven experience in a B2B marketing role
• Hands‑on experience managing and optimising LinkedIn Ads campaigns
• Strong working knowledge of HubSpot (CRM and Marketing Hub)
• End‑to‑end email marketing experience — from design and automation to reporting
• Confident B2B copywriting skills across email, social and web
• Data‑driven mindset with the ability to analyse performance and optimise campaigns
• Strong organisation skills with the ability to manage multiple campaigns at pace
• Self‑motivated, proactive, and comfortable owning your workload
• A collaborative team player with great attention to detail and brand consistency

Preferred

• Experience in the housing, technology or care sectors
• Experience managing websites and landing pages via HubSpot CMS (or similar)
• Background working in a small, agile marketing team
• Degree in Marketing, Business, Communications (or equivalent experience)
• HubSpot Academy certifications and/or CIM qualification
• Basic SEO knowledge and familiarity with tools like Canva or Adobe
• Understanding of the UK housing sector and B2B procurement challenges