Responsibilities

• Deliver marketing campaigns across digital channels and events to raise awareness of Kinship Care Advice Service for Scotland (KCASS)
• Organise events and webinars, including Kinship Care Week, to engage and support kinship care families and professionals
• Lead website development and content to help kinship carers access information, advice and support
• Use insights, learning and feedback, alongside engagement and website conversion data, to inform the ongoing development of the KCASS website.
• Plan, market, coordinate and deliver an engaging and accessible programme of Kinship Care Week events and year-round quarterly webinars, ensuring all activities are delivered on time, within budget and in collaboration with internal and external partners and stakeholders.
• Update and develop website content using the CMS.
• Support the marketing manager to liaise across teams to ensure a coordinated approach to website content that it is up to date, accurate and engaging, making good use of current and new techniques.
• Plan, deliver, promote and evaluate e-newsletters for KCASS subscribers.
• Report on engagement and website conversion rates to inform the development of the KCASS website.
• Create and post engaging social media content to be published across our channels.

Requirements

• Educated to high school level
• Previous experience working as a marketing officer or events officer
• Experience of implementing marketing and campaign strategies
• Experience of multi-channel marketing campaigns, both digital and print
• Production of marketing materials for a variety of functions and audiences
• Experience in planning, delivering and hosting a variety of small and large scale events
• Proven copywriting abilities
• Experience of working collaboratively with internal stakeholders and working on cross-departmental initiatives
• Experience of using a range of communications software tools, including CMS, email marketing platforms, video and design editing software
• Ability to work and make decisions both independently and collaboratively

Benefits

• A workplace with values of with love, with purpose and with strength
• 40 days annual leave, inclusive of bank holidays
• Pension scheme and wellbeing support
• Flexible and hybrid working arrangements
• Access to Westfield Health, giving colleagues and their families confidential counselling support, wellbeing resources, and access to health and lifestyle benefits to support physical and mental wellbeing.
• Blue Light card discount
• A Fair Work accredited workplace.