Responsibilities

• In collaboration with the Marketing Planning and Campaign Manager and Marketing Events Manager, support the development and delivery of high-quality pre-application marketing-led campaigns and events for student recruitment
• Support the organisation and delivery of Open Days (both online and on campus)
• Support the organisation and delivery of online thematic webinars and information, advice, and guidance sessions
• Gain an in-depth knowledge and understanding of our virtual event platform to support the setup, delivery, and development of innovative virtual events
• Use audience insight and user needs to shape and implement effective student recruitment campaigns to attract and convert prospective students
• Evaluate the success and return on investment of campaigns and events throughout the student decision-making cycle
• Develop a range of marketing assets to support the effective delivery of campaigns and events. From programmes to banners, and from physical signage to video production, you’ll work across a variety of collateral

Requirements

• Experience of working in a higher education marketing and/or student recruitment role
• Experience of supporting the development of campaign plans and activities
• Proven ability to plan and organise customer-oriented events or projects, including evaluation of effectiveness/impact
• Outstanding organisational skills with the ability to manage multiple projects at the same time
• Flexibility and a positive approach to tasks, activities, and situations
• Excellent copywriting, editing and proof-reading skills and experience of creating engaging and accessible content/copy
• Experience of managing students to support the delivery of events
• Excellent interpersonal and communication skills with the ability to forge working relationships with a variety of stakeholders
• Experience of using digital/web marketing and analytics tools to report on campaigns and of using data to make recommendations for improvement

Preferred

• CIM or related marketing qualification (Desirable)

Benefits

• generous holiday package; plus the opportunity to buy more
• great pension schemes
• health and wellbeing initiatives to support you.