Responsibilities

• Winning trade customers. Working out which retailers we should be supplying and aren't. Building the campaigns that reach them — trade email, LinkedIn, directories, whatever turns out to work. Putting together the line sheets, catalogues and pitch material our sales side currently improvises.
• Understanding the market. Proper research rather than guesswork: which lines are moving, what our trade customers are reordering, what competitors are pricing at, where the gaps in the range are. Then turning that into recommendations about what we stock and what we push.
• Running the eBay channel. Listings, product copy, photography briefs, pricing, promotions on the categories where promotion is permitted. Watching what converts and what sits. If it goes well, extending onto Amazon and our own site.
• Building our own brands. This is the part we're most serious about. We're moving from distributing other people's products to developing our own lines, and that means everything from working out who a brand is for and what it stands for, through naming, packaging and positioning, to launching it and getting it in front of people. You'd brief the design work and own how each brand shows up online.
• The retail push. As we move beyond wholesale into selling retail ourselves, you'd shape how that's marketed — the customer we're going after, the channels that reach them, the campaigns that bring them in. Website content, social presence, the basics of looking like a business people want to buy from.
• You'd brief designers and content people, track what each channel returns, and tell us honestly when something isn't working.

Requirements

• A couple of years in marketing or ecommerce somewhere real.
• You've run campaigns and can tell us what actually happened, including the ones that didn't work.
• Comfortable with numbers — you can look at sales data or ad performance and work out whether something paid for itself.
• You can write clearly and quickly, in plain English.

Preferred

• eBay Seller Hub or marketplace experience
• B2B or wholesale background
• retail and FMCG
• Shopify
• Google Analytics
• Meta Ads Manager
• A marketing degree or CIM is a plus but we care more about what you've shipped.
• Experience in a regulated category is genuinely useful here; if you don't have it, you'll need to get across the rules quickly.

Benefits

• Casual dress
• Employee discount
• Free parking
• Work from home
• Training budget, including product training support if you want it