Responsibilities

• Own the marketing contribution to client and revenue growth across Virtue Vets.
• Develop strategies to increase new client acquisition, conversion, repeat visits, retention and client lifetime value.
• Lead and develop our team of Client Acquisition Managers, setting clear targets and KPIs.
• Ensure marketing activity and client enquiries translate into measurable bookings and revenue.
• Identify opportunities to increase uptake of our services and subscription plans.
• Use clinic capacity, client and revenue data to target marketing activity where it can deliver the greatest commercial return.
• Build a scalable acquisition model that supports both existing clinics and rapid new-site growth.
• Own the end-to-end customer journey across digital and physical channels.
• Connect website, search, paid media, CRM, social, email, telephone, Client Acquisition and the in-clinic experience into one seamless journey.
• Identify where prospective clients are lost and continually improve enquiry-to-booking conversion.

Requirements

• Significant senior marketing experience within a premium, consumer-facing, multi-site business.
• A proven track record of delivering measurable customer and revenue growth.
• Exceptional omnichannel experience, successfully connecting digital acquisition with physical locations and customer experience.
• Working experience across performance marketing, CRM/lifecycle, brand, OOH, social, events, influencer and collaborations.
• Strong experience across customer acquisition, conversion, CRM, retention and lifecycle marketing.
• Experience leading teams responsible for marketing, customer/client acquisition or conversion.
• Strong commercial understanding of CAC, conversion, LTV and ROI.
• Experience launching and growing new physical locations.
• Comfortable using data to make commercial decisions and demonstrate marketing's impact on revenue.
• Experience within a startup, scale-up or rapidly growing business.

Preferred

• Experience within premium fitness, wellness, beauty, hospitality, healthcare, membership, retail or lifestyle.
• Experience within a subscription or recurring-revenue business.
• Experience scaling a multi-site consumer brand.
• Experience developing sophisticated CRM, loyalty and retention programs.