Responsibilities

• The Marketing Director at Moneyhub is the architect of our "Demand Generation Engine." Your primary mandate is to clearly explain Moneyhub’s market-leading products to our Enterprise target market.
• Specifically our AI-driven Categorisation & Enrichment (C&E), Collections and Lending Affordability and Smart Cash Sweeping hero propositions across our core ICPs (Banking, Pensions and Wealth).
• You will bridge the gap between our high-velocity product development and the front line sales.
• You are responsible for ensuring that for every "bet" the product team places, there is a world-class GTM marketing campaign ready to turn that innovation into a qualified pipeline.
• You will lead a lean team of three, supplemented by specialist agencies, to deliver an additional £2.2m+ of qualified pipeline each month.

Requirements

• Data-Obsessed: You live in HubSpot.
• ABM Practitioner: experience in targeting specific personas with relevant, actionable content is essential.

Preferred

• Ambitious: You want the CMO seat. You want to see your strategy result in international expansion and market dominance.
• A Player-Manager: You can lead a team of specialists and agencies, but you’re just as happy getting hands-on with a GTM plan or reviewing the latest thought leadership piece.
• Adaptable: You’ve been part of the transition from SEO to Answer Engine Optimisation and understand what it takes to adapt in an AI answer driven world.
• Data-Obsessed: You live in HubSpot. You iterate, you test, and you optimise based on ROI.
• ABM Practitioner: The majority of our revenues come from large financial services companies where our technology is used across their enterprise; from credit cards, to loans to savings. Experience in targeting specific personas with relevant, actionable content is essential.
• Experienced: You have experience of fintech scaling from £10m to £20m in a B2B enterprise level market.