Responsibilities

• The Marketing Director at Moneyhub is the architect of our "Demand Generation Engine." Your primary mandate is to clearly explain Moneyhub’s market-leading products to our Enterprise target market.
• Specifically our AI-driven Categorisation & Enrichment (C&E), Collections and Lending Affordability and Smart Cash Sweeping hero propositions across our core ICPs (Banking, Pensions and Wealth).
• You will bridge the gap between our high-velocity product development and the front line sales.
• You are responsible for ensuring that for every "bet" the product team places, there is a world-class GTM marketing campaign ready to turn that innovation into a qualified pipeline.
• You will lead a lean team of three, supplemented by specialist agencies, to deliver an additional £2.2m+ of qualified pipeline each month.
• The first 9 Months: Success looks like (embed, align, focus; effective execution; scale & create competitive advantage)

Requirements

• Top of Funnel Activity: Delivery against a solid activity plan - executed on time and on budget
• Pipeline Growth: Achievement of the £2.2m+ monthly pipeline generation target.
• MQL to SQL Velocity: Reduction in the time taken for a lead to move through the funnel.
• Brand Resonance: Measurable increase in "Share of Voice"
• GTM Efficiency: Successful launch of AI-first features with integrated marketing support.
• An Excellent Communicator: Able to work with our SME’s to convey powerful, simple examples of where Moneyhub delivers business value.
• A Planner: You work collaboratively across the business (Product, PreSales and Sales) to define our marketing requirements and build a plan, with clear success criteria, that you execute, track, analyse and refine.
• A B2B Fintech Specialist: You’ve done this before. You know how to market enterprise solutions to multiple stakeholders in the financial services industry.
• ABM Practioner: The majority of our revenues come from large financial services companies where our technology is used across their enterprise; from credit cards, to loans to savings. Experience in targeting specific personas with relevant, actionable content is essential.
• Adaptable: You’ve been part of the transition from SEO to Answer Engine Optimisation and understand what it takes to adapt in an AI answer driven world.
• Data-Obsessed: You live in HubSpot. You iterate, you test, and you optimise based on ROI.
• A Player-Manager: You can lead a team of specialists and agencies, but you’re just as happy getting "hands-on" with a GTM plan or reviewing the latest thought leadership piece.
• Ambitious: You want the CMO seat. You want to see your strategy result in international expansion and market dominance.
• Experienced: You have experience of fintech scaling from £10m to £20m in a B2B enterprise level market.

Preferred

• A B2B Fintech Specialist: You’ve done this before. You know how to market enterprise solutions to multiple stakeholders in the financial services industry.
• ABM Practioner: The majority of our revenues come from large financial services companies where our technology is used across their enterprise; from credit cards, to loans to savings. Experience in targeting specific personas with relevant, actionable content is essential.
• Adaptable: You’ve been part of the transition from SEO to Answer Engine Optimisation and understand what it takes to adapt in an AI answer driven world.
• Data-Obsessed: You live in HubSpot. You iterate, you test, and you optimise based on ROI.
• A Player-Manager: You can lead a team of specialists and agencies, but you’re just as happy getting "hands-on" with a GTM plan or reviewing the latest thought leadership piece.
• Ambitious: You want the CMO seat. You want to see your strategy result in international expansion and market dominance.
• Experienced: You have experience of fintech scaling from £10m to £20m in a B2B enterprise level market.

Benefits

• 5% company contribution towards your Pension from your very first day with us. 3% contribution from your self.
• 25 days of holiday (plus bank hols), rising to 30 days after two years;
• Choose to take your entitlement to UK bank holidays at other times based on your own days of significance;
• Private medical insurance, including cover for pre-existing conditions, plus dental and optical benefit;
• 3 Months Moneyhubber Family Pay when you become a new parent;
• Permanent health insurance and life cover - much greater than the industry standard (death in service);
• Employee assistance programme;
• Professional development support, with dedicated allowance of time and money;
• Life event leave;
• Cycle to work scheme;