Responsibilities

• Review current marketing activity, brand positioning, referral sources, patient and referrer journeys, performance data, stakeholder relationships, internal capability and agency arrangements.
• Develop an integrated strategy to increase appropriate self-pay enquiries, bookings and conversions across self-pay, corporate/employer and NHS-facing channels.
• Refine our brand proposition, differentiators and messaging, with emphasis on clinical quality, qualified practitioners, robust assessment, patient experience, reporting quality and post-assessment guidance.
• Define priority markets, patient segments, geographies, service lines and growth opportunities.
• Produce a prioritised 90-day, six-month and 12-month marketing, partnership and stakeholder-engagement roadmap.
• Establish the capability, agency model, systems and performance framework needed to sustain delivery beyond the appointment.

Requirements

• Significant experience as a Marketing Director, Head of Marketing, Head of Growth, or equivalent senior marketing leader.
• Experience in private healthcare or another highly regulated, trust-based sector.
• A proven record of developing commercially effective B2C marketing strategies in referral-led markets, with the ability to connect marketing investment to enquiries, bookings, referral volumes, conversions and revenue.
• Strong command of brand strategy, segmentation, proposition development, reputation management, digital acquisition, CRM and marketing measurement.
• Sound judgement and a strong understanding of accurate, ethical and evidence-based healthcare communications, including UK GDPR and special-category (health) data handling, and ASA/CAP rules on health advertising.
• The credibility to work collaboratively with senior clinicians, governance leads, operational teams and board-level stakeholders.

Preferred

• Demonstrable experience of GP, primary-care, NHS referral-pathway, commissioner or professional-referrer marketing.
• Experience creating clarity and momentum quickly in a growth environment.