Responsibilities

• This role leads Brown-Forman’s marketing strategy and organization across India, Middle East, Africa and Türkiye/CIS. This role is responsible for driving sustainable growth, building brand equity and shaping the long-term direction of the Brown-Forman portfolio across a diverse and dynamic region.
• As a key member of the IMAGE Leadership Team and the EAA Marketing Leadership Team, this role partners closely with regional and global stakeholders to ensure world-class marketing strategies, strong organizational capability and exceptional execution across all markets and channels.
• Leads Regional Portfolio Strategy: Defines and executes the long-term portfolio and marketing strategy across the IMAGE region, aligning local brand plans, investment allocations, and growthinitiativewith global priorities.
• Develops Marketing Organization & Capability: Inspires and builds a high-performing, future-ready marketing team, fostering a culture of inclusion, accountability, agility, and continuous improvement while driving robust succession planning.
• Drives Marketing Excellence & Innovation: Oversees the effective execution and optimization of the full marketing mix – including brand communications, digital, advocacy, and trade marketing – while fostering an environment of innovation and calculated experimentation.
• Partner with Global and Regional Stakeholders: Serves as the primary marketing voice for the region to influence business priorities, working closely with cross-functional partners in Commercial, Finance, Supply Chain, and HR.
• Navigates Complex Growth Markets: Guides local teams through unique commercial environments, providing judicious stakeholder management and strategic direction for key expansion projects, particularly within dark markets like India and Türkiye.
• Manages Commercial & Financial Performance: Establishesclear performance metrics, minimizes non-working spend, andoptimizesbrand budget allocations to maximize corporate return on investment.

Requirements

• Senior Marketing Leadership Experience: Extensive leadership experience steering marketing agendas within FMCG, beverage alcohol, luxury, or premium consumer goods environments.
• International Matrix Acumen: Proven ability to operate, influence, and challenge commercial leaders within highly matrixed, international global organizations.
• Geographic & Route-to-Market Expertise: Demonstrated success managing marketing execution across multiple countries oremergingmarkets,utilizingboth distributor-led and direct-route-to-market models.
• Strategic & Financial Credibility: Strong commercial acumen and financial fluency, witha track recordof translating consumer insights into actionable growth and managing complex brand budgets.
• People & Agency Leadership: Advanced capability in hiring, coaching, and developing multi-disciplinary teams alongsidea track recordof building impactful partnerships with external agencies.
• Communication Skills: Exceptional presentation and leadership communication capabilities, with absolute fluency in written and spoken English.
• Mobility: Willingness and flexibility to travel up to 50% of the time, including long-haul travel to developing countries.

Preferred

• Experience directing innovative, multi-market initiatives within strictly regulated advertising environments (“dark markets”).
• A proven personal passion for premium brand storytelling and cultivating exceptional consumer experience.

Benefits

• premium benefits that reflect our company values and meet the needs of our diverse workforce.