Responsibilities

• Enterprise/SMB Pipeline & Demand Generation: Build and run a demand generation engine across all key categories: events, content driven inbound, referrals, delivery-experience-led inbound, and cold outreach through targeted account-based marketing (ABM); creating a consistent flow of warm, qualified opportunities for the sales team.
• Lead HIVED’s presence at external events, identifying the right industry events and trade shows to attend, whilst also developing HIVED’s own event programme. Use both to build brand credibility, awareness and pipeline with both enterprise and SMB brands.
• Drive content-led inbound, thinking creatively about formats, frequency and distribution to ensure content is actively driving inbound interest, not just building brand awareness.

Requirements

• Scale up experience - has led marketing through a significant growth phase at a B2B or enterprise-facing business. Knows how to operate and build for scale rather than maintain the status quo.
• Ambitious and resilient - comfortable with the ambiguity and pace of a scaling startup, able to make decisions without perfect information and adapt quickly when things change.
• Enterprise marketing fluency - understands sales cycles, procurement processes and how to align marketing to enterprise deals, not just consumer campaigns.
• Commercial ownership - has owned a marketing budget and reported on pipeline contribution, with the ability to connect marketing activity directly to revenue outcomes.
• Player-manager - comfortable setting strategic direction while also rolling up their sleeves. Not waiting to be handed a fully-resourced team before delivering.
• B2B content and brand - has built or scaled thought leadership programmes and knows how to make a challenger brand credible to large enterprise buyers.
• Data-driven - comfortable with marketing analytics, attribution modelling, and using data to make informed decisions and demonstrate impact. Familiar with CRM and marketing automation tools.
• 10+ years of relevant experience - enough seniority to own the function without hand-holding, but still hands-on enough to be in the work, not above it.
• Strong communicator - able to present clearly to senior stakeholders, write compellingly and represent the HIVED brand with confidence externally.

Benefits

• Dynamic hybrid working environment with a diverse and driven team
• Huge opportunity for learning in a high growth environment, with progression opportunities based on success in the role
• 25 days of holiday allowance plus public holidays
• 1 Birthday Day Off + 2 Tenure-Based Additional Days Off
• Subsidised Private Medical Insurance including dental, vision & mental health therapy
• Bi-annual performance reviews and tailored development plans
• Team lunch provided once a week
• Quarterly team socials and annual sports day (HIVED Olympics)
• Enhanced maternity/paternity/adoption policy as day 1 right
• Community volunteer days