Responsibilities

• Strategy and Leadership: Define and own the B2B marketing strategy for EMEA, aligned to the commercial priorities and targets
• Lead the transition from a divisionally structured marketing team to a single, integrated B2B function, driving clarity of purpose, focus and accountability
• Act as the senior marketing voice for B2B across EMEA, representing the function in commercial and leadership forums
• Partner closely with Sales, Product, and Leadership teams to align go-to-market strategies
• Demand Generation & Pipeline: Own end-to-end demand generation for B2B across EMEA, with clear accountability for marketing attributable revenue performance and full funnel conversion metrics
• Develop and execute multi-channel demand generation programmes that generate measurable results across BHN's key B2B propositions, including One4all Rewards and the broader BHN proposition
• Drive a performance-first culture within the team, with rigorous KPI setting, tracking and optimisation across all programmes
• Messaging: Lead the development of compelling, insight-driven messaging and positioning for BHN's B2B propositions across EMEA
• Ensure messaging is differentiated, commercially relevant, and consistently applied across all channels and markets
• Work closely with global marketing and product marketing and local stakeholders to translate product capability into market-ready narratives & sales enablement support that resonate with B2B buyers

Requirements

• Significant B2B marketing leadership experience, ideally within financial services, fintech, payments or a related sector
• Proven track record of building and executing demand generation programmes that have delivered measurable pipeline and revenue impact
• Experience leading and developing senior marketing teams across multiple markets
• Demonstrable experience owning and managing substantial marketing budgets
• Ability to translate complex offerings into clear, compelling B2B narratives
• Experience working in a matrixed, fast-paced organization, ideally through a period of change or transformation
• Highly analytical with a strong command of marketing data, attribution models and performance reporting
• Strategic thinker who can translate business objectives into clear marketing plans
• Strong commercial acumen and ability to engage credibly with senior sales and business leadership
• Excellent communicator and influencer, able to operate effectively at all levels of the organization

Preferred

• Candidates who have successfully implemented and utilized AI tools to enhance their work, improve processes, or deliver measurable results.
• Curiosity and adaptability in emerging technologies and thoughtful integration of AI to create meaningful impact.

Benefits

• Work-Life Balance: 25 days annual leave, birthday time off, and volunteering leave.
• Health & Well-being: Private medical insurance, employee assistance program, enhanced parental leave, and free eye tests.
• Financial Rewards: Group income protection, pension scheme, and exclusive discounts with our bYond card.
• Flexibility & Engagement: Office group activities and support for physical and mental health.
• Recognition: Participate in Flyers, our leading recognition program with financial rewards.
• Hybrid: Typically 2 days per week in the office. We’re open to flexible working arrangements and will consider reasonable adjustments in line with individual needs.