Responsibilities

• Overseeing the overall marketing strategy for England Cricket, The Hundred and all domestic competitions, as well as with key recreational cricket initiatives.
• Driving marketing discipline across the cricket network, establishing and securing buy-in for the growth of every competition through acquisition, retention and customer growth.
• Defining audience growth priorities and supporting delivery of the ECB’s 2027 strategic marketing agenda
• Devising, communicating and ‘landing' sales windows and on-sale periods across the calendar, for all competitions.
• Supporting on event strategy and objectives along with the events team, aligned to ECB’s Inspiring Generations vision
• Leading marketing initiatives that accelerate growth in women’s cricket audiences, attendance and engagement
• Partnering with Content, Communications, Digital, Data and Commercial teams to deliver integrated content-led marketing programmes.
• Supporting commercial teams in ideating brand activation campaigns, partnership packages, maximising partnership, licensing and marketing opportunities
• Overseeing delivery of strategic initiatives that improve customer experience, engagement and marketing effectiveness, including Cricket Live
• Directing all Team Marketing Services (the initiative to support Counties marketing strategies) resources in partnership with Two Circles, to achieve agreed audience and commercial goals

Requirements

• An analytical and creative mindset
• Deep understanding of audiences and consumer brands and fan behaviour
• Experience developing and leading national brand and audience growth strategies.
• Experience delivering insight-led marketing programmes, commercial partner packages and measurable commercial outcomes
• Strong stakeholder management and influencing skills across complex organisations
• Knowledgeable in a variety of disciplines including sales, marketing, sports sponsorship
• Familiarity with legal agreements and commercial contracts
• Experience leading agency and strategic partner relationships

Benefits

• Competitive salary
• Holiday - 25 days a year
• Volunteering – 2 days a year
• Pension Scheme
• Private medical insurance
• Employee health cash-back plan
• Long-term sickness insurance
• Life assurance - a multiple of your annual basic salary
• Enhanced family leave and pay
• OpenBlend - an innovative coaching and performance management tool