Marketing Data Scientist

London, UK (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end data science for marketing mix and growth with MMM and bespoke models, turning outputs into clear guidance for media, CRM and growth; manage cloud deployments, dashboards and stakeholder storytelling to drive decisions.

  • End-to-end model lifecycle: MMM, attribution, forecasting and feature engineering with production deployment.
  • Client-facing analytics partner: translate complex outputs into actionable recommendations for senior stakeholders and cross-functional teams.
  • Data foundations and visibility: build robust pipelines, BI dashboards and reporting strategies to enable data-informed decisions.

Job Description

  • Develop LTV, propensity and attribution models to support growth, customer experience, and paid media
  • Design, build and validate statistical and ML models end-to-end, including feature engineering, model selection, evaluation and iteration
  • Build MMM and bespoke models in response to client needs
  • Apply forecasting, clustering, NLP and causal inference techniques where appropriate
  • Ensure outputs are practical, explainable and drive business decisions
  • Own model deployment and monitoring in cloud environments (GCP, AWS or similar), ensuring models remain robust in production
  • Define reporting strategies for stakeholders — who needs what, when, and why
  • Design high-impact BI dashboards that bring clarity and insight
  • Deliver recommendations that are both data-rich and action-focused
  • Configure analytics tools such as GA4 and Adobe Analytics to track the right data
  • For smaller clients: centralise and clean marketing data using proprietary tools
  • For larger clients: manage ETL processes and build scalable, clean tables
  • Lay strong data foundations to enable analytics, reporting and modelling
  • Write production-quality SQL and Python for data pipelines, transformations and model inputs
  • Deploy and maintain models using GCP, AWS or similar; familiarity with MLOps tooling (e.g. Vertex AI, MLflow) a plus
  • Serve as a trusted analytical partner to senior client stakeholders, translating complex data science outputs into clear business recommendations
  • Translate analysis into actionable guidance for media, CRO, CRM and creative
  • Lead insight and trading meetings with clients, owning the narrative and driving decisions
  • Proactively identify analytical opportunities within client accounts and shape the roadmap for data science work
  • Help teams across In Digital and our clients make better, more data-informed decisions
In Digital logo

In Digital

The first of a new breed of digital agency designed to operate as a seamless extension of your team, in-house. Aligning our expertise to everything that makes your business unique unlocks new ideas, makes collaboration easier and drives better performance.If digital agencies were invented today, they would do it our way.Tired of hearing the same old complaints from clients and agencies alike, we set-out to build an agency with a new model that fixes the inherent issues of agency teams operating in silos, time-sharing too many projects, poor communication with clients, lack of ownership and progression. We believe clients deserve better.Inside impact: the In Digital solutionWorking in-house is the silver-bullet. Small teams of very talented individuals working closely with their client. That’s our model. When we work in house, a few brilliant things happen...1. Our agency team naturally cares about your business and KPIs as much as you do2. Communication becomes as easy as turning to the person sitting next to you3. Collaboration happens without any bottlenecks and, besides being efficient, this leads to a deeper understanding of your business and your customer4. We become deeply invested in understanding your data and technology, so our marketing can be truly data-drivenWhat’s more, it can be the perfect stepping-stone to fully in-housing all your digital marketing activity, tech and data. And we’re cool with that – it’s how we like to help.To find out how we can help your business, get in touch with us today via our website for more information, or email us contact@indigital.marketing

Founded in 2019
London, England, GBR
52 employees (16 in marketing)

Traffic Signals

Monthly Visitors
2.9K
Traffic Source Mix
Search
39.8%
Direct
27.7%
Referral
9.9%
Social
20.7%
Paid
1.3%

Headcount Trend

Current headcount: ~52

Marketing Team

Marketing Team Size
12 (23% of company)
Marketing Roles Posted (Last 30 Days)
2