Responsibilities

• Serve as the primary point of contact between the local campus and the central marketing team. Collaborate with campus staff to understand their specific marketing needs and goals.
• Student Ambassador Management: Recruit, train, and manage a team of student ambassadors to promote FSB and engage with the student community.
• Coordinate student ambassador activities and initiatives.
• Manage Referral Scheme
• Promote and oversee the local "Refer a Friend" program to encourage current students to refer new students.
• Track referrals and ensure rewards are distributed accurately.
• Events Planning
• Plan, organize, and execute local on-campus and off-campus events to attract prospective students, engage current students, and foster community connections.
• Collaborate with campus and central marketing teams to ensure successful event outcomes.
• Signage Oversight
• Regularly review and maintain campus signage to ensure branding consistency and information accuracy.
• Social Media
• Generate, curate, and schedule content for the local campus's social media channels.
• Collaborate with the central marketing team to align social media and PR efforts with overall strategies.
• Market Research
• Conduct market research to identify local trends, preferences, and competitors.
• Provide insights and recommendations based on research findings to inform marketing strategies.
• Identify Promotional Opportunities
• Identify and evaluate promotional opportunities within nearby communities, including partnerships, sponsorships, and local advertising.
• Collaborate with central marketing to execute and measure the success of local promotional campaigns.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Previous marketing experience, preferably in an educational or related setting.
• Strong communication and interpersonal skills.
• Creative thinker with the ability to develop engaging marketing initiatives.
• Organized and detail-oriented with excellent project management skills.
• Proficiency in social media management and content creation.
• Knowledge of local marketing trends and opportunities.