Responsibilities

• A consistent presence: Build a consistent marketing presence across our company LinkedIn page, the founder's personal page, our website and email - so FAB is always visible, in a voice that feels right.
• Value-led content: Create genuinely useful, education-led content: think ebooks, scorecards, surveys, interactive pieces and video that teaches our audience about peer advisory and leadership, rather than simply promoting us.
• Ideate, build, measure: Own the full loop: come up with the ideas (working closely with the founder & COO), then personally build the content: actually making the scorecards, surveys, ebooks and interactive pieces in the relevant software yourself, measuring how it performs, so you keep making the next thing better.
• Video & storytelling: Help produce the content only we can give you: founder videos, a “day in the life of a CEO” series, member interviews and premises features, short explainers on what peer advisory is and turn each one into many pieces across our channels. You'll be comfortable filming and editing video content yourself, using AI-powered tools to do it efficiently. You don't need to be a professional videographer, we can bring one in for the bigger productions, but you should be able to shoot and edit good content confidently.
• Keep it moving: Build the plan and the timeline, keep it moving, and hold us (including the founder) to delivering our part, so content actually ships.
• AI-native, genuinely: This is central to the role, not a nice-to-have. You already work AI-first: you reach for it instinctively to draft, produce, repurpose, edit and analyse, so a huge amount gets done fast and the time you save goes into ideas, judgement and impact.
• Protect the brand: Build visibility while fiercely protecting the confidentiality of our boards and the premium, discreet nature of the brand, showing the value without ever exposing the room.

Requirements

• A brilliant doer: Genuinely good at the craft of marketing; creating content across formats (written, video, interactive) and measuring what works.
• Handy with video: Comfortable shooting and editing video, and editing content well generally using AI-powered software to cut the time it takes, so more of your two days goes into ideas and impact rather than manual production.
• Value-led, not “traditional”: You think about what would be valuable to the person receiving it, not just what we want to say.
• Hands-on: You'll roll your sleeves up and make things.
• Ready to grow: You don't need to be fully senior. If you're genuinely good, eager, and want a role you can grow into as FAB grows, we&aposll back you and guide you.
• A bonus: Comfortable helping keep our CRM clean and organised. Nice to have, not essential.

Preferred

• A bonus: Comfortable helping keep our CRM clean and organised. Nice to have, not essential.