Marketing & Content Lead

Ampthill, Central Bedfordshire, UK (Hybrid)

Salary Not AvailableMid Level3+ years expPart time

Posted 2 months ago

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Job Summary

Own and execute the club's marketing, content, and fan-engagement strategy in partnership with the league, driving attendance, brand growth, and revenue through multi-channel content, CRM-driven personalization, and consistent nationwide messaging.

  • Growth and audience: Grow audience and engagement across TikTok, Instagram, YouTube, X, and Snapchat with varied video formats.
  • Brand alignment: Align matchday and digital content with central brand guidelines and MoS, while leveraging CRM/Data Warehouse for targeted campaigns.
  • Partnerships and activation: Collaborate with league partners to optimize database use for ticketing, membership campaigns, and sponsor activations.

Job Description

Own and execute the club's marketing, content, and fan-engagement strategy in partnership with the league, driving attendance, brand growth, and revenue through multi-channel content, CRM-driven personalization, and consistent nationwide messaging.

  • Growth and audience: Grow audience and engagement across TikTok, Instagram, YouTube, X, and Snapchat with varied video formats.
  • Brand alignment: Align matchday and digital content with central brand guidelines and MoS, while leveraging CRM/Data Warehouse for targeted campaigns.
  • Partnerships and activation: Collaborate with league partners to optimize database use for ticketing, membership campaigns, and sponsor activations.
AMPTHILL & DISTRICT COMMUNITY RUGBY CLUB LIMITED logo

AMPTHILL & DISTRICT COMMUNITY RUGBY CLUB LIMITED

Ampthill RUFC aspires to be the most ‘professional’ community rugby club in the country, we aim to offer the best possible player development environment through high quality coaches, support staff and volunteers to aid players of all abilities to reach their potential.With some 200 adult and more than 400 mini & youth registered players, the club aims to run six adult, six youth and seven mini sides with several putting out multiple teams each weekend.Practically every age group has achieved regional or national notoriety and we have had many players pass through our club on their way to Championship, Premiership and Representative Rugby.

Ampthill, England, GBR
33 employees (16 in marketing)

Traffic Signals

Monthly Visitors
6.7K
Traffic Source Mix
Search
65.9%
Direct
22.4%
Referral
6.5%
Social
4.1%
Paid
1%

Headcount Trend

Current headcount: ~33

Marketing Team

Marketing Team Size
15 (45% of company)